Earlier this month, Facebook announced that Graph Search began rolling out to more of its user base. In testing for six months, only a select number of members had access to the updated feature. Now that it’s available to more people, brands and businesses need to optimize their Facebook Pages.
Graph Search allows you and your customers to use simple phrases to search for people, places, and things that match specific characteristics. For example, someone could search for “dentists my friends like” for local recommendations or “music liked by runners” for ideas on which tracks to include in your next promotional video.
As a business, it’s important that you know how to maximize your visibility through engagement and interactions. Facebook will look at a variety of social signals when determining what to show in response to search queries. Restaurants, dentists, retailers, and so on will be highlighted based on what members are liking, using, commenting on, and responding to.
Additionally, it should go without saying that up-to-date and accurate information on your Page is critical. This means that the name, category, vanity URL, and details shared in the About section should all be complete and double-checked for inconsistencies or errors. This step is especially important for local businesses.
To help you make your Page more easily found on Facebook’s Graph Search, take a look at the infographic below — published by Right On-No Bull Marketing. Although it focuses on small businesses, most of the advice can be applied to larger brands with several franchises and other local hotspots, such as national parks, tourist attractions, and so on.
Jennifer Beese: Jennifer Beese has worked as a community manager and social media strategist. When she’s not writing, you can find her studying anatomy and physiology—she literally has a skeleton in her closet—or under the stars with her telescope.