Categories Diversity, Equity & Inclusion Social Media Content 10 guidelines to make social media posts more accessible Published on May 15, 2025 • Reading time 16 minutes
Categories Diversity, Equity & Inclusion Employee Advocacy Celebrating Black History Month: Best practices for social media and beyond Published on February 4, 2025 • Reading time 15 minutes
Categories Diversity, Equity & Inclusion Social Media Management Sprout at AfroTech 2024: Best practices for social media for events Published on December 13, 2024 • Reading time 7 minutes
Categories Future of Marketing Leadership The attention economy is the actual economy—and social media is the throughline Published on June 25, 2025 • Reading time 5 minutes
Categories AI Marketing Customer Care Humans’ role in an age of AI customer engagement Published on May 22, 2025 • Reading time 5 minutes
Categories Leadership Marketing Disciplines 11 marketing leaders who put social media first Published on January 30, 2025 • Reading time 8 minutes
Categories Leveling Up Social Media Analytics How Sprout’s social team measures Owned Media Value (and other ROI metrics that matter) Published on June 5, 2025 • Reading time 5 minutes
Categories Leveling Up Social Media Management Social media teams are finally growing—stop hiring like it’s 2015 Published on May 19, 2025 • Reading time 5 minutes
Categories Leadership Marketing Disciplines 11 marketing leaders who put social media first Published on January 30, 2025 • Reading time 8 minutes
Categories AI Digital Transformation How to adopt AI for content marketing Published on January 29, 2025 • Reading time 12 minutes
Categories Marketing Disciplines Social Media Content What is a social media content creator and when should you hire one? Published on January 28, 2025 • Reading time 10 minutes
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