If you manage multiple YouTube Channels and are looking for an easier way to promote them all, then the video-sharing site’s new cross-promotion feature is definitely something you want to take advantage of.
Many brands and content creators have more than one channel for the different types of content they produce. YouTube’s new cross-promotion feature lets you mix and match the best from all of your channels in one place.
This can be done in one of two ways: by adding cross-promotion sections or multi-channel sections. The latter lets you feature other channels that you own or love, effectively turning your channel into a single destination for viewers to access and subscribe to all of your content. Network channels such as the CW, HBO, and TheYoungTurks have already put this feature to use.
As a brand, you could use multi-channel sections to highlight your customer service and tutorial channels on your main channel. Or maybe a band you manage has separate channels for live performances, studio sessions, and behind-the-scenes stuff — this feature can help your client promote all three channels at once.
Cross-promotion sections let you feature any playlist from another channel as a section on your own channel. This is a great way to showcase content created by your fans and customers. Maybe someone uploaded a series of reviews and demos of your product line-up and you’d like to share it with your subscribers.
The new section enables you to give your viewers direct access to someone else’s playlist. All you need to do to feature any playlist from another channel is to select the “Enter a playlist URL” option when creating that playlist. Once completed, you’ll see that the new playlist will feature the other channel’s branding, which helps to distinguish it from your own content.
You can also use this section to highlight playlist from other channels you own. Agencies especially could benefit by sharing playlists and/or channels from their clients on their main YouTube Channel. It’d be a great way to promote the brands you represent and communities you help manage.
Jennifer Beese: Jennifer Beese has worked as a community manager and social media strategist. When she’s not writing, you can find her studying anatomy and physiology—she literally has a skeleton in her closet—or under the stars with her telescope.