Twitter Tip TuesdayTwitter Tip Tuesday is a weekly blog series from Sprout Social Insights.

Every Tuesday we’ll focus on just one Twitter Tip and show you how to integrate it into your social media strategy.

In case you missed them, here are the first three tips in our series “Things to Do After Creating Your Twitter Account”:

Now that we have that out of the way, here is the fourth thing to do after you create your Twitter account.

Check your Mentions

Despite the fact that it sounds slightly like the old admonishment to “mind your p’s and q’s”, it’s actually very easy to follow today’s Twitter tip.

Mentions, @Mentions, @replies, or “at replies” as they are sometimes referred to on Twitter, are tweets where someone has deliberately included your Twitter name, either to give you credit, or to get your attention.

When you first start out on Twitter, the inclination is to start tweeting to the world — and that’s a good thing — as long as you don’t forget to check on the people who are also tweeting back at you. Very often, new Twitter accounts receive a number of mentions from friends and followers who have come to expect a quick reply to their tweets.

If you sit on your mentions too long without responding, you run the risk of implying that you don’t care or are too busy to interact with your fellow tweeters — and that’s a bad thing. In fact, the businesses who listen and respond in today’s social media enabled world have distinct tactical advantage over those who don’t. So put your business in the “we care” column and reply to those mentions ASAP!

How to Check Your Mentions

To check your mentions in Twitter, simply click the @Mentions link directly below the “What’s happening?” status update field.

Twitter Tip Tuesday Check Your Mentions

Twitter will show you all of the tweets where you are mentioned, in descending chronological order, listing the newest mentions at the top. Roll your mouse anywhere over the tweet and you’ll be given the options to Favorite the tweet (i.e. the Twitter equivalent of bookmarking a tweet for future reference), Retweet, or Reply.

Twitter Tip Tuesday Check Your Mentions

Clicking “Reply” is probably the easiest and best response to your Twitter mentions. It will automatically include the Twitter handle of the person who sent you the mention so that they’ll know you’ve replied to them.

So, as you’re learning all the myriad skills to make the most of Twitter for business, don’t forget one of the most important fundamentals — check your mentions and reciprocate as soon as possible to keep your followers engaged and the conversation flowing.

Have you ever sent someone a mention and he or she didn’t reply? Have you gotten a good first impression from an account that replied to your mention right away? tell us about it in the comments below.