It’s Twitter Tip Tuesday — every Tuesday we’ll focus on one Twitter Tip and show you how to integrate it into your social media strategy. This week we’ll show you the Twitter tweak that can improve your search results.

In previous articles, we’ve discussed the importance of search in your Twitter marketing strategy. Twitter has its own powerful search tool, located at the very top of the Twitter home page. But did you know that by default, you may be missing out on many of the search results, unless you know this very specific Twitter tweak?

Top Results vs. All Results

Twitter Search Shows Top Tweets by Default

When you use the basic Twitter search field to search for a Twitter handle, a keyword, or a hashtag, if matches are found, Twitter displays what it deems to be the “Top” posts, by default. While these results will be accurate according to your search, you may be missing out on other tweets mentioning the search term you’re looking for.

To see all of the tweets that match your search query, click the small triangle icon to the right of the default “Top” link. You’ll be provided with three options: “Top,” “All,” and “With links.” Click the “All” link and you’ll see, well, all the tweets that match your search term. The “With links” option is equally self-explanatory. Compare the image above with the image below to see the difference between “Top” and “All” search results. Try using the hashtag “#socialmedia” as a search term and see for yourself!

Twitter Search Shows All Tweets by Default

Like most search based functions, Twitter keeps its algorithm a secret. Suffice it to say that if you want to be sure you’re getting the most accurate and complete search results using Twitter’s search tool, be sure to select the “All” option in your search results.

You Could be Featured on Twitter Tip Tuesday

We’d like to invite you to submit your own Twitter success stories to be considered for future Twitter Tip Tuesday articles. Our goal is to reiterate the value of using Twitter for business by highlighting real world success stories from our readers.