This post is part of our Twitter for Business: Fundamentals Series.
When you create a new Twitter account, you’ll need to choose two names in your profile, both are used a little differently and both should properly represent your brand, profession, etc.
The first is the name of your Twitter account and will typically be your full company name, or if you’re going for a more personal approach, the name of the person operating the account. This name should tell users who you are, and help them find you in searches. It’s not used as often as your username (below), but it will be seen in various places and should represent your brand.
Your username (prefixed with an @ sign) is how everyone on Twitter will know you. This is the name other people will use to send you messages, and is how others will typically reference you. It’s also the name that everyone will see when you post. Shoot for a username that’s memorable, and represents your brand. The shorter the better as users will occasionally need to type it.
Twitter limits usernames to 15 characters, so you may have to abbreviate. If the name you want has been taken, you may have to search for an alternative.
Some common approaches to picking a username using Sprout Social as an example;
- Full Company name: @SproutSocial
- Individual within company: @Sprout_Justyn
- Shortened company name: @SprtSocial
- Specific Function: @Sprout_Support