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  • How To
  • Twitter

How to Start a Twitter Account for Your Business

One of the most powerful tools for businesses is still underutilized in today’s market. And that tool is Twitter. The significant push toward both social media and branding has made it nearly impossible to avoid…

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  • Community Mgmt
  • How To

7 Highly Effective SEO Tips for Bloggers

Search engine optimization (SEO) gets a bad rap among bloggers. On one hand, search engines are one of the top traffic generators for most blogs. But on the other end, there’s a false belief that…

  • Community Mgmt
  • Instagram

#SproutChat Recap: How to Create a Killer Instagram Strategy

It has quickly become necessary for every brand to maintain a profile on Instagram. The focus on image and mobile are likely two key features in the channel’s growth in popularity. So how can brands focus…

Rachael Pfenning
  • Team Sprout

Meet Team Sprout: Rachael, VP of Operations

Much of the work that goes into making a business successful happens behind the scenes. At Sprout Social, keeping everything running smoothly—from finance and customer support to talent acquisition and human resources—is largely the role…

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  • Community Mgmt
  • Customer Care

How to Make a Great Holiday Video for Your Business

The holidays and New Year are an ideal time for businesses to reconnect with their customers. Whether you want to express your appreciation or show a more personable side of your business, a year-end video…

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  • Community Mgmt
  • Twitter

How to Use Twitter Effectively

At this point, most marketers are aware Twitter is an important piece of the social media marketing mix. With over 320 million monthly active users across various demographics, it’s a great platform to reach your…

  • Product Updates
  • Twitter

Analyze Keyword Trends With the All-New Twitter Listening Report

At Sprout Social, we are continuing to add to our suite of Twitter analytics tools—now with the all-new Twitter Listening Report. This report, available in Team and Enterprise plans, provides unprecedented and extensive access to…

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  • Community Mgmt
  • Customer Care

Why Social Commerce Is a Must for All Marketers

Social media has found its way into nearly every aspect of our lives. It’s how we communicate with each other, follow the news and stay entertained. So it shouldn’t come as a surprise that it…

  • Community Mgmt
  • Twitter

#SproutChat Recap: Best Practices for Scheduling Content

It would be great to engage with our communities every hour of every day—but that’s just not possible, nor is it good for the health of social media and community managers. In today’s saturated landscape, planning out and scheduling…

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  • Twitter

11 Twitter Accounts to Follow

When you first sign up on Twitter, you’re greeted with a list of categories to choose from that describes your interests. Those categories include everything from music to sports and news. The point of this is…


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