Next, you’ll see a couple of very important fields — “Website” and “Industry”.
Enter your company’s complete website address in this format: http://yourwebsite.com. It will become a hyperlink to your company on your personal profile and the personal profiles of all the staff at your company for whom you repeat this procedure.
Select your Industry from the pick list provided by LinkedIn. Choose wisely — this field is searchable within LinkedIn and when coupled with the website link in your profile, it becomes a very valuable and heavily used way for potential client, leads and customers to interact with your business on LinkedIn.
Step 3: Get Active on LinkedIn
Like all forms of social media, the best way to promote yourself is not to broadcast how great you are but rather to get involved in the community and make as many connections as you can. The goal is that your connections and contacts will sing your praises for you.
Below are a few suggestions to start building your network and exposing your business to a wider audience on LinkedIn.
1. Search — Use LinkedIn’s search field to find people in your industry, or to mine for sales leads. Search on “Answers” to see what questions are being asked (and answered) by LinkedIn members. All these activities will help build your brand and expose your business to a wider audience.
2. LinkedIn Ads — Click on some of the LinkedIn ads to get ideas and see how other companies are promoting themselves via paid advertising on LinkedIn.
3. Import Email Contacts — LinkedIn allows you to import your email contacts from a variety of third party email applications. This is a great way to start adding LinkedIn connections to your business based on the existing email contacts you already have.
4. Post an Update — Yes, even LinkedIn has a status update field like that of Twitter and Facebook. Post a link to one of your articles, or simply start up a conversation. You can even use third party applications like Sprout Social to post your status updates across multiple social media platforms.
5. Check Headlines — LinkedIn has a feature called “LinkedIn Today” which lists the most shared stories on LinkedIn on any given day. Follow some of the stories for industry information and more importantly, discover the type of business information that gets shared most often on LinkedIn.
6. Discover Groups — LinkedIn Groups are subsets of LinkedIn members who are brought together by common interest in a specific topic. Groups provide a great way for you and your business to take an active role in developing a community around your brand or a topic related to your business. For more ways to capitalize on LinkedIn Groups, refer to our related article “What Are LinkedIn Groups.”
7. Check Updates — By default, you can see everyone who is posting updates to LinkedIn. This is great way to start up a conversation by replying to an update right within LinkedIn. You can also customize the updates to see messages only from your connections, or set your own criteria for the updates you receive.
Is your business on LinkedIn? Let’s have look! Feel free to drop a link to your personal profile and/or your business on LinkedIn in the comments below.