According to a six-month study, search makes up 34% of all external referral traffic to Facebook Pages. Analytics provider PageLever researched 1,000 fan pages to see how much traffic actually went to each page from Bing, Google, Yahoo, and YouTube.

Undoubtedly search engine optimization (SEO) plays an important role in your content strategy. Facebook Page admins should consider implementing an SEO strategy when naming a page and filling in fields on the info tab. Additionally, extra attention should be given to the content that is posted on its wall as well as the placement of links to the page on websites.

Page admins are able to receive data through Facebook about internal and external referral traffic. Internal traffic can include links in your news feed, profiles, and Facebook’s own internal search engine. External traffic, which accounts for 27.8% of traffic to pages, is enough for you to consider adding SEO practices to your page.

Google brought in the most amount of external traffic (27.5%) with Yahoo and Bing delivering 4.1% and 2.3% respectively. Optimizing your Google PageRank should be a priority. Ensure that your page has the best possible name and URL before publishing it. Also link back to your page from your website frequently and include links to your website on your page as well.

PageLever monitored data from 1,000 pages with more than 10,000 Likes between January 1st and June 30th, 2011.

[Via: Inside Facebook, Image credit: Volacci]