Sprout’s Facebook Pages Report has experienced a major redesign to include an abundance of new data. Our new report enables users to analyze message volume, engagement, paid activity and audience demographics across one or more Pages through our Facebook Analytics tools.
The new Facebook Pages Report includes analytics that span the social marketing spectrum and provides marketers with deeper insights into a brand’s Facebook strategy.
With our updated Facebook Pages Report, brands can:
- Analyze organic likes, impressions and video views to understand the impact of your social marketing efforts.
- Compare paid likes, impressions and video views with organic data to determine the success of social campaigns and calculate ROI.
- Track video viewing metrics to determine if your audience is actively watching your videos.
- Measure the number of clicks on links to determine if your content is driving traffic.
- Monitor audience engagement and action metrics to understand when and how your audience is interacting with your content.
- Analyze the demographics of different audience segments to inform message targeting.
- Overview stats across multiple Pages and breakdown this data by individual Pages for a side-by-side comparison.
- For deeper, post-level insights, export the Facebook Pages Report to include all sent messages.
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An Enhanced User Experience
In addition to new data, the Facebook Pages Report is designed to match the existing layouts of our Twitter Profiles and Instagram Profiles Reports. The design lets social media professionals digest and share learnings in a format that provides a consistent reader experience that’s easy to digest. The report has a vast array of graphs, charts and dynamic data that makes analyzing your Pages easier. The new report helps your organization quantify, visualize and pinpoint the social metrics that matter most to your business.
Optimize Facebook Content With the Sent Messages Reports
The Sent Messages Report includes a breakdown of data across all of your sent messages so you can understand how well your published content performed. We recently added Reactions and paid reach to the Sent Messages Report to help you analyze post-level engagement. When paired with the Facebook Pages Report, you can segment a big-picture overview into content performance and audience behaviors across Pages. With a variety of organic and paid data you can pinpoint and adjust your content strategies based on what’s working and what’s not.
Rebecca Walker: Rebecca is a product marketing specialist by day and amateur chef by night. She loves Chicago summers, yoga, reading and bulldogs (especially her stubborn Frenchie, Gunner).
It seems that the numbers for "post engagements" are not aligning with any of the numbers I have recorded for a specific monthly time frames using the legacy reports.
How are the "post engagements" calculated on the new Facebook pages report, and how can I seamlessly integrate my month over month historical data with this new post engagement metric? (without having to pull these new Facebook page reports for every prior month)
I am not a fan of forcing us to move to the new report. The old report is much better at giving you a quick dive into how FB is preforming. What is up with moving away from easy to read graphs? I get it might be prettier but it much harder to get good data from. I really like sproutsocial but this is adding time to my day.
@chrispoor I agree.
I'm not a fan of the new report - I don't understand why you would REMOVE important metrics such as post & page engagement, as well as users reached. If you wanted to keep reports standard, rather improve the IG and Twitter report to the same functionality of the FB legacy report. Not happy :(
@LaurenLeeFerreira Thanks for the feedback. The new report still includes this data, just in a new format.
You can see post-level engagement in the Top Performing Posts, by Engagement section, and you can click to view the Sent Messages Report directly from there for your full list of published content. Page-level engagement can be found in the Facebook Stats by Page section if you've selected multiple Pages, or in the Facebook Activity Overview section if you've selected one Page.
Impressions are included throughout the report and shows the number of times any content associated with your Page was seen in News Feed, ticker, or on visits to your Page. Additionally, Reach is included in the Top Performing Posts, by Engagement section. And, you can use the new Demographics breakout filters to focus in on people reached.
I hope this helps, and if you have any questions please don't hesitate to ask.