Long ago, (well, long ago in Internet years!), the content producing world split into two factions: Blogging and Micro Blogging.
People chose to either produce media rich content with full posts and unrestricted word counts (blogging), or quick messages that captured an idea succinctly (micro blogging).
Since then, the market for blogging platforms has become nearly as crowded as the market for blogs themselves, thereby muddying the distinction between full text blogs and micro blogs.
In the Beginning…there was Blog
Full text blogging grew from a very small number of people who started out publishing Web Logs that resembled descriptive journals of their daily activities. The Web Logs, or “Blogs”, were typically written in basic html and produced on stand alone pages.
Thankfully, programmers and developers have now built us content management systems that all but automate the publishing process, making blogging accessible to the general public.
Is that a Micro Blog or Are You Just Glad to Tweet Me?
The rise of micro blogs came about as influential personalities began publishing their musings online, generating thousands of followers who themselves became content contributors. Perhaps the best example of the micro blogging platform is Twitter.
Twitter allows writers to post plain text messages to a variety of followers that can be replied to and easily shared with others. It’s high profile in the media and its adoption by millions of people make it a great place to begin if you’re interested in micro blogging.
Which Platform Should You Choose?
Micro blogging is a great platform if you want to quickly record thoughts, share succinct ideas and create awareness.
Micro blogging also offers the the advantage of having a much easier audience to engage with, given that the interaction is live and in real time.
Full functioning blogs, on the other hand, allow you to develop and publish your ideas in a much more comprehensive way. You have more opportunity support and expand your ideas with images, video, links to additional sources, etc.
Furthermore, content management systems, such as WordPress, are now commonly used by website developers to build interactive and engaging websites for small businesses.
Further complicating the equation are hybrid platforms like Tumblr and Posterous. These platforms are capable of publishing full blog articles, yet they are as easy to use and require about the same technical knowledge as a micro blog.
In addition, micro blogs themselves, like ‘New Twitter’ (Twitter with additional features),
now allow users to attach images and display video right within the update stream, so the lines between blogging platforms and micro blogging platforms are being blurred all the time.
So, which platform should you choose?
In a nutshell, choose whichever platform that interests you enough to post (and continue to post!) relevant content to your target audience.
Note which platform your target audience is using. This will provide you a hint as to the most effective type of content for this audience.
For example, if the majority of your target audience is on Twitter, then they will probably respond to shorter, more succinct content. However, if your target audience is in the technology or education fields, for instance, they may appreciate well developed blog posts that deal with the subject matter in more detail.
For more on choosing the blogging option that’s right for you, read Getting Started with a Business Blog.
To Blog or to Micro Blog – that is the question. If you have the answer, let us know by leaving a comment below.