Social networks like Facebook, Pinterest, and Twitter know how powerful a single image can be. Instagram and Vine have taken media sharing to whole new levels, and even LinkedIn is beginning to capitalize on visuals.
Marketers using photos and videos in their social media campaigns can dramatically increase user engagement and ROI. For example, Facebook photos are Liked more than twice as often as text updates, and around 700 YouTube videos are shared on Twitter every minute.
Visual content drives engagement. In fact, just one month after the introduction of Facebook Timeline for brands, photos and videos saw a 65 percent increase in engagement. Pinterest, which is comprised almost entirely of images, generated more referral traffic for businesses than Google+, YouTube, and LinkedIn combined.
There are hundreds, if not more, statistics that sing the praises of using photos and videos in your marketing campaigns. B2B Infographics took a closer look at how visual content has impacted social media marketing. You can read through several interesting stats and data points in the infographic below.
Jennifer Beese: Jennifer Beese has worked as a community manager and social media strategist. When she’s not writing, you can find her studying anatomy and physiology—she literally has a skeleton in her closet—or under the stars with her telescope.