The concept of a Twitter contest is pretty straightforward. Typically, you ask your followers to retweet a link to your website, or mention your Twitter handle, company name, or product in a tweet, in return for a chance to win a prize. You can craft the contest in a way that best achieves your goal.
For example, if you want to promote your Twitter handle to as many people as possible, offer a prize to the tweeter who mentions your name most often in a given amount of time. If increasing retweets is your goal, include that criterion in your promotion. If you want to increase your follower count, ask your existing followers to introduce you to their friends. Award a prize to the follower who introduces you to the most people (who become followers) during a certain period.
Here are some things to consider when developing a Twitter contest:
- Make it easy to participate. The easier your contest is, the more successful it’s likely to be. Tell your audience specifically what you’d like them to do — the less steps they have to take, the better.
- Offer a big prize. Twitter is full of contests. Make your promotion stand out by offering a prize that will get people’s attention.
- Create a Landing Page. If possible, create a landing page on your website to explain the details of your contest, including complete rules, how prizes will be awarded, and so on. Reference this landing page throughout the course of your promotion.
- Brush up on the basics of how to run a Twitter contest.
2. Promote a Tweetup
Whether you run a local restaurant or own a shoe store, if you have a brick a mortar business, you can drive physical traffic to your storefront by promoting a tweetup. If the concept of a Tweetup is new to you, or your target audience, so much the better — the novelty alone will create interest around this type of Twitter promotion.
Pick a day and time, preferably after regular business hours. Invite local tweeters to come to your place of business to meet you — and each other. You can even create an interactive Twitter invitation, using a free application like Tweetvite. Enlist the partnership of other local businesses by asking them to donate food and prizes for the event.
Promote the tweetup on Twitter and encourage your local followers to tweet the invitation to their followers as well. This is a great way to build a local social media community, and get potential new customers, using your business as the hub of activity. If you’re not sure how to go about promoting a tweetup, you can brush up on the basics of how to host a tweetup too.
3. Promote a Twitter Chat
Twitter chats are an excellent way to establish yourself as an authority on a given industry topic. For example, if you’re in the retail business, you can comment on an existing retail-related Twitter chat such as #rtlchat. Establish a rapport with fellow members of this Twitter chat and offer your valuable opinions and observations. Once you’re comfortable with the Twitter chat format, create and promote your own Twitter chat — perhaps as a subtopic of an existing discussion.
To create a Twitter chat, you simply decide upon a relevant Twitter hashtag for your industry topic, and tweet about that topic (including the hashtag) at the same time every week. Encourage other people to join in the conversation and allow them to offer their input as well. Before long, you’ll develop a following of people who’ll regularly visit your Twitter chat for authoritative information — moderated by you. There’s even more to joining a Twitter chat, so make sure you learn the basics.
What other ways have you used Twitter for social media promotions? Let us know in the comments below.