The company hopes that Polls will help to generate conversations within the Group. “LinkedIn Groups are great for organizing users around similar topics but there is often a big time lag in conversation compared to engagement on other social networks,” Syracuse University Social Media Professor Dr. William J. Ward told ReadWriteWeb.
Although it sometimes falls behind platforms like Facebook and Twitter, LinkedIn is the world’s largest online professional network with over 100 million members worldwide. For Group managers, Polls can help kickstart a conversation or could be an effective way to ask for feedback around a product or event.
[Image credit: Patrick Mueller]
Jennifer Beese: Jennifer Beese has worked as a community manager and social media strategist. When she’s not writing, you can find her studying anatomy and physiology—she literally has a skeleton in her closet—or under the stars with her telescope.