Every business should be on Twitter. It’s a powerful tool for companies of every shape and size to reach out to customers, promote their brand, and connect with the rest of their industry. If the social media world is a little overwhelming to your brand and you’re not sure how to get started, here’s a step-by-step guide to setting up your company.

1. Sign Up For Twitter

twitter for business sign up

Your Twitter experience starts with creating an account. Go to twitter.com and sign up. The lower box on the right side of your screen has fields for your full name, email address, and password.

One you enter that information, you’ll be taken to a screen to fill out the rest of your account’s details. This includes choosing your username. That’s an important step, because it’s how your industry and your customers will see your brand.

Generally, the best practice is to use the shortest form of the name of your business or brand. Twitter messages are only 140 characters long, and your entire username goes in the message when somebody tweets at you, so you don’t want the handle to take up too much space. You also want the username to be simple enough that people will remember it, so avoid extra strings of numbers or letters.

creating your twitter for business profile

You can actually change your username later, but there are disadvantages to this. For instance, it can confuse the search engines that index your account. You’d also be harder for potential customers to find. It’s best to get it right the first time.

This screen also formalizes your password. There are Twitter hackers out there, so make sure your password is secure by using a combination of letters, numbers, and symbols. When you’re satisfied with your choices, click “Create my account.”

2. Confirm Your Account

confirm your twitter account

Before you can get started personalizing your company’s profile, you’ll need to confirm your account. Twitter will send you an email to the address you provided, and that email will include a link that verifies your account. Click on that link or button to activate the account. Congratulations, you’re now on Twitter!

3. Make Your First Connections

Twitter profile 4

If you want some help building your first connections, Twitter can help you get started. From the screen where you created your account, Twitter will then walk you through building your profile. The network will start by suggesting people to follow. Pick five new connections whose tweets will appear in your timeline.

Twitter will also recommend some popular accounts and celebrities to follow, ranging from athletes to comedians to musicians. You can also browse popular accounts by interest, which can be useful when you’re first getting started.

Twitter profile 5

If you’re confident that you can find followers on your own, then skip the welcome introduction and visit your profile by going to twitter.com/yourusernamehere.

Search for other Twitter accounts you like —whether they’re would-be customers or other businesses that are rocking this social media thing — and follow them as well using the interface on the right side of your Twitter home page.

4. Add Profile Details

edit your twitter for business profile details

Next, you’ll want to add some flair to your account. Click the “Edit profile” button on the right side of your screen, just below the header section.

You’ll want to upload two different photos to your profile. The profile photo should be something that’s clear and distinguishable even as a tiny icon. It doesn’t hurt to upload a larger image, though; Twitter will shrink it down as needed. The header photo has more room for expression, so pick something visually striking.

edit your twitter for business profile photos

This screen also lets you update the basic information that appears in your bio, which appears on the left side of the screen below your profile photo. You can update the full name that you initially provided when creating the account. You can also add your location, website, and 140-character bio.

Try to convey what your business or brand is about as succinctly as possible. Don’t go overboard with buzzwords or hashtags; just make it clean and accessible. If you want to update the color scheme of your entire profile, there’s also a button for “Theme color” that you can use to give more visual continuity to your account.

5. Send Your First Tweet

Everything is ready, now you’re set to start tweeting! Remember, each tweet can only be 140 characters long tops, so you’ll have to be smart with your words. Aim to be concise without getting too casual; it doesn’t look very professional when you use shorthand like a texting teenager.

Twitter provides two sample posts that you can start with, complete with the #myfirstTweet hashtag. However, if you want to start with something more unique, you can compose your own first tweet in the text field below the samples. Hit the “Tweet” button and you’re off and running with Twitter!

When you’re ready to get serious about leveraging Twitter to build relationships with customers, sign up for a free trial of Sprout Social. The tools we provide are extremely powerful for businesses and brands.

In Summary:

    • Sign up for an account on twitter.com
    • Pick a short, professional username
    • Confirm your account
    • Add followers
    • Update your profile’s photos and bio
    • Send your first tweet

Next Steps for Your New Account

Now that you’ve created a Twitter account for your brand, you may find it helpful to use a Twitter management tool like Sprout Social. Among our many features, you may be interested in the abilities to:

  • Monitor social networks for mentions of your brand.
  • Create and schedule all of your social posts in advance.
  • Pull unlimited presentation-ready reports on your success.
  • And many more!