There’s no shortage of awesome things you can do with Sprout Social, but we’re always looking for something else to better enable your team to create positive interactions with your customers. We’re pleased to announce that Sprout Social has been selected by Twitter as one application to offer early access to a new capability which allows businesses to geo-target organic tweets to specific countries.

We know many Sprout Social users are reaching out to people across borders, and especially when linguistic barriers are an issue, it’s immensely helpful to be able to publish regionally relevant content to create better experiences for local audiences.

It’s really easy to do, too. It’s built right into the Compose functionality of Sprout Social; you can just select one or multiple regions for each tweet you write before you publish. It works thanks to Twitter’s API, which makes sure the tweet only appears to followers in the country you’re reaching out to.

It’s important to note, also, that the tweet won’t appear in your brand’s Twitter timeline unless that account itself is located in one of the targeted countries.

Sprout Social is proud to be a Twitter Certified Partner, and we’re thrilled that this relationship helps us offer you the best possible social media publishing tools for engaging with customers. Give it a try and let us know what you think.