There’s no shortage of awesome things you can do with Sprout Social, but we’re always looking for something else to better enable your team to create positive interactions with your customers. We’re pleased to announce that Sprout Social has been selected by Twitter as one application to offer early access to a new capability which allows businesses to geo-target organic tweets to specific countries.
We know many Sprout Social users are reaching out to people across borders, and especially when linguistic barriers are an issue, it’s immensely helpful to be able to publish regionally relevant content to create better experiences for local audiences.
It’s really easy to do, too. It’s built right into the Compose functionality of Sprout Social; you can just select one or multiple regions for each tweet you write before you publish. It works thanks to Twitter’s API, which makes sure the tweet only appears to followers in the country you’re reaching out to.
It’s important to note, also, that the tweet won’t appear in your brand’s Twitter timeline unless that account itself is located in one of the targeted countries.
Sprout Social is proud to be a Twitter Certified Partner, and we’re thrilled that this relationship helps us offer you the best possible social media publishing tools for engaging with customers. Give it a try and let us know what you think.
Samuel Axon: Samuel is the Editorial Director supervising Sprout Social's editorial and web content projects. He has years of experience in blogging and social media, having previously worked as an editor at social media and technology news sites Mashable and Engadget. He also helped build the white label web content management system Crowd Fusion from the ground up.
I wonder if it's in the pipeline to target even more narrowly, i.e. states, cities, regions. That would be awesome. Liking all the improvements as they roll out. Cheers.
Looking forward to the possibility of narrowing the targets even further - i.e. states and or cities. Keep up the improvements. Cheers
It's a very nice feature indeed but I believe that an even more added value feature would be the language segmentation, where instead of geotargeting, we could tweet to different languages without bothering followers with annoying or repeating tweets from different languages.
Just like people and companies already do on Facebook thanks to that interesting feature there.
@NWRUGS Sorry for the delay on this! Potentially down the road, but largely depends on what's made available through Twitter. Definitely understand how useful that'd be!