A Facebook spokesperson confirmed that although the company is still testing the feature, it has been rolled out to all users. The company also noted that the suggestions can be based on the music users listen to through Open Graph apps, such as Spotify.
It’s still too early to know how users will react to this updated feature, but it could aid brands in marketing networking mixers or other types of events – assuming users are checking in, adding locations, or attending other events. Otherwise, users won’t receive as many relevant suggestions as they would by using a third-party app where users can enter preferences.
Jennifer Beese: Jennifer Beese has worked as a community manager and social media strategist. When she’s not writing, you can find her studying anatomy and physiology—she literally has a skeleton in her closet—or under the stars with her telescope.