Outdoor Influencers: Inspiring adventures and engagements

Name: Find Influencers
Creator: Sprout Social
Published: Wed Dec 18 2024

Discover how partnering with nature-loving personalities enhances your engagement and credibility in a market driven by real experiences. Leverage the authentic connection of outdoor influencers.

Sprout Social Product Image of Listening Performance Sentiment Summary

Expanding horizons with outdoor influencer data

Venture into the great outdoors with our analytical insights into the top influencers shaping outdoor activities and lifestyles. Explore trends, innovations, and key personalities through vivid data visualizations that capture the essence of the outdoor industry.

Our platform provides detailed analytics on the reach and effectiveness of these influencers, helping you craft campaigns that motivate and inspire action.

How many outdoor influencers are there?

Outdoor Influencers: Total active profiles per month

Shown as the total number of unique Profiles that posted at least once based on the keywords and phrases we used to identify influencers in this category (see FAQ for more information).

How many people do outdoor influencers reach?

Outdoor Influencers: Average monthly post impressions

Total audience size is defined as the sum of impressions from posts where impressions is the number of times the audience has viewed the post.

How many times a month do outdoor influencers post on social?

Outdoor Influencers: Total social posts per month

Total social posts is the total number of posts from all Creators in the specified industry.

How much do outdoor influencers charge per post?

Outdoor Influencers: Average fee per sponsored post

Estimated fee is a projected compensation for each post calculated based on the media type, platform and the audience size of the influencer profile.

How valuable are outdoor influencers posts for brands?

Outdoor Influencers: Average value of a post for brands

EMV (Earned Media Value) is an estimated monetary value of each influencer post based on its metrics or the audience size of the Creator.

How much engagement do posts from outdoor influencers drive?

Outdoor Influencers: Average post engagement rate

Engagement rate is the percentage of an audience that has engaged with each influencer post by liking, commenting or sharing.

About the data

This data is pulled from Sprout Social Influencer Marketing and reflects global data and trends over the last 13 months. For additional questions about the data, pleasecontact the Sprout team.