What’s a Tweetup?
What makes a Tweetup unique is that the people who attend are, by definition, very active on social media. Each person who attends a Tweetup has their own network of connections, communities and influencers who they actively spend time communicating with.
What his means is that unlike your typical chamber of commerce social or even an open house, the people who attend your Tweetup are eager to spread your message to their communities (that’s how social media works, remember!).
All you need to do is give them the memorable experience worth sharing and your brand message will expand beyond its own borders in no time.
Hosting a Tweetup in 3 Easy Steps
Step 1 – Pick a Venue
This step is easy – host the Tweetup at your place of business.
Don’t be deterred if your business space is small…
Almost any physical place of business can be configured to accommodate between 20-50 people (a good estimate for your first Tweetup). In fact, it’s well known in professional hosting circles that a physically crowded event is usually always perceived as a successful event, even if the crowding is simply due to a physical limitation of space.
Skip the music. Social media people want to talk!
And of course, you’ll need some room for food and beverages.
And that brings us to:
Step 2 – Line up Food and Drink
If you are a food service business, again, this should be a no brainer. Use your own food or food suppliers.
Next, use Tweetvite’s sharing buttons to share your invitation on Twitter. Copy the resulting tweet and Retweet it as many times as you are comfortable with.
Send the Tweet to other attendees and ask them to tweet it out to their followers as well.
Finally, use your imagination to promote your event. For example, Tweetups are by nature a community building event. If this is the first Tweetup in your area, give the local media a call – they just might be interested in sending a reporter or a camera to capture the event!
HINT: People tend to appreciate free stuff at any kind of get together.
Increase your attendance exponentially by getting other local businesses to sponsor prizes for your event. Use the same positioning to these businesses as you did with the food sponsors – ie: a small donation of product or services in return for targeted, free local advertising.
Business Benefits of Hosting a Tweetup
Here are just some of the tangible business benefits of hosting a Tweetup:
- An opportunity to showcase your business to your local community
- 30-50 potential new customers IN YOUR STORE
- Attendees will talk about and promote your business to their networks
- Exposure to new potential customers
- Free (or next to free) publicity for your business
BONUS: Look for next week’s Twitter Tip Tuesday post where we’ll discuss how to run a Twitter contest to promote your Tweetup and keep people talking about and visiting patronizing your business long after the Tweetup is over!
Have you hosted a successful Tweetup? Got another Twitter Tip you’d like to see in this series? Want to vie for a Guest Post in this space? Let us know by leaving a comment below. Thanks!