A lone Twitter icon in the footer of your website isn’t always engaging or noticeable enough to make visitors realize you’ve got a social media presence. Incorporating your Twitter feed into your website can be a very simple way to showcase your social activities.

It also is a great way to invite customers to join in a conversation with you from the get-go. More engagement means more opportunities to share your content or products, and more customer loyalty.

While Twitter does offer its own widgets, you can customize your Twitter feeds depending on your platform, too. Here are some techniques to get your Twitter feed working for you in a variety of different ways.

Use Twitter Widgets

Twitter itself has several widgets that will allow you to show off more than just your feed; the most often used of these widgets is the Profile widget. With it, you can embed your feed into your website, and it’s fully customizable. You can change the color, size, and preferences — such as and the number of tweets you wish to display and whether it should poll for new results.

You can also make use of a Twitter widget to display your list of favorite tweets. If you bookmark a lot of interesting content through your Twitter account, leveraging the Faves widget to display your favorite tweets could make a nice complementary piece of content for your website.

Another widget to make use of is the Lists widget. Many Twitter members take the time to carefully organize who they follow into several lists. With the Lists widget, you can display tweets from the followers in your lists as a feed on your site as well.

Leverage Blog Tools and Plugins

Leverage Blog Tools and Plugins
It’s not uncommon these days for businesses to use blogging tools such as WordPress to maintain a web presence. And depending on the skins you download or create for your blog, you can often easily integrate a Twitter feed with the existing tools from the blogging provider.

Whether you’re using Blogger, WordPress, Tumblr, or any other blogging tool, there are integrated options through the themes you choose and there are many widgets that can easily be installed.

Give Your Feed a Unique Design

Branding is important and having your Twitter feed meld seamlessly with the rest of your website design is a nice feature.

If you’ve got an HTML or CSS based website that you routinely tweak and add to, then you can make short work of adding a Twitter feed into your existing look and feel. Resources on how to make your own custom Twitter feed are readily available by Twitter tweakers.

Pull Your Twitter Feed Into Flash

Use Flash Animations

If you’ve got something a little more creative in mind for your Twitter feed execution, try putting it into Flash. Not only will this allow you to show off your feed, but you can add animation and even sound effects to make it a little more engaging.

A quick Google search will bring up a number of tutorials for putting your Twitter feed into Flash, such as this two-part tutorial from Untold Entertainment.

Add Twitter Trackbacks to Your Comments

Depending on whether your website has comments and the type of commenting tool you use, Twitter trackbacks can be as easy as clicking a checkbox or changing a few settings. Trackbacks allow the conversations on Twitter concerning your article to show up in the comments section of your website.

Have you thought of any interesting and inventive ways to add a Twitter feed to your website? Share your thoughts in the comments below.

[Image Credits: Jeffery Turner, feltmeupdesigns, John Fischer, Todd BarnardVisual Planet Ltd, Gustavo Pimenta]