Just go and write your status update on your Page’s wall like you always would; type the message in the field next to the “Share” button. Once the message is typed, don’t click Share just yet. Instead, click the grey box that by default says “Everyone.” Two options will drop down: “Everyone” and “Customize.” Click Customize and a little window with fields for country and language will pop up.
Here you can type the names of any countries or languages you want to limit this update to. For example, you could say this message is intended only for speakers of Simplified Chinese in the United States. Like a Google search, Facebook will try to guess what you’re typing by displaying options that appear below the text field. Select one of these, because you have to match Facebook’s syntax exactly for it to work.
Once you’ve made your selections, just click “Okay” and then click Share to publish your update like any other. After the update has been published, you can move your mouse pointer over the tiny privacy lock icon beneath the message on your Wall to see a pop-up that reminds you who is able to see that message. You can’t change these selections after the message has been published though.
Note that Facebook will remember your selection for all future posts, so if you want to go back to publishing to everyone or to change the target audience, you must change your selection by the process we just described.
Was this tip helpful? Do you have any questions, or great ideas about how to use it to improve engagement with customers? Let us know in the comments!
[Image credit: Steve Cadman]
Samuel Axon: Samuel is the Editorial Director supervising Sprout Social's editorial and web content projects. He has years of experience in blogging and social media, having previously worked as an editor at social media and technology news sites Mashable and Engadget. He also helped build the white label web content management system Crowd Fusion from the ground up.