Today Facebook announced that it’s rolling out its embedded posts feature to all members. Introduced less than a month ago, Embedded Posts make it easier for publishers to add any public post from Facebook to their blog or website.

The embedded post will show any media attached to it, as well as the number of Likes, shares, and comments that the post has. It will also enable people visiting your website to follow or Like content authors or Pages directly from the embed.

Along with wider access, Facebook has added the ability for members to embed posts directly from a third-party website. Just click the drop-down menu next to the “Like Page” or “Follow” button to access the embed code.

The social network also introduced the ability to embed videos — not just those from Instagram — as well as an improved mobile experience. Facebook has reduced the width of Embedded Posts to fit better with smaller screens and added larger Like, Comment, and Share buttons to make them easier to interact with.

As a reminder, you don’t need to have a plugin installed on your site to embed a Facebook post — although there is one available for those using WordPress. If a post is embedded and then the original post is deleted, a message will display alerting viewers to the change. And finally, longer posts will be truncated; the full message can be viewed by clicking “see more.”

With hashtags, trending topics, verified profiles, and now embeds, Facebook is definitely ramping up its efforts to become a bigger player in the breaking news space. Access to the general public has obvious benefits for news organizations, but whether it will be quickly adopted by consumers is still unknown.

[Image credit: mkhmarketing]