Navigate to the Tweet Button resource page on Twitter. In Step 1, you’ll be presented with a few different display options for the Tweet button. Along with the button, you can include a vertical tweet counter, a horizontal tweet counter, or no counter at all.
Next, click the “Tweet text” tab to specify the text that will be included in the tweet when people click the Tweet button. You can include the title of your page (this is particularly effective if you’ve applied good SEO practices to your pages), or you can add your own custom text to the tweet. In either case, Twitter will automatically append a shortened link to your page.
Click the “URL” tab if you’d like to specify or customize the webpage address (URL) in your tweet. By default, the tweet will include a link to the URL of the page that the Tweet button is on (recommended). You can specify a link to a different location, but be careful with this; some people may consider the tweet as “spam” if it redirects to a unexpected webpage.
Finally, click the “Language” tab if you’d like to change the language of the Tweet button itself. The content of the tweet will always be rendered in the language specified in people’s Twitter account settings.
Recommend People to Follow
In Step 2, you can add more functionality and value to the Tweet button by including up to two recommended Twitter accounts for people to follow. You can include a personal and a corporate Twitter account as recommendations, or any two Twitter accounts that you’d like to promote.
For example, after someone clicks the Tweet button from your blog, and then sends the suggested tweet, he or she will be presented with an additional option to follow the Twitter accounts you assigned in this step. This recommendation is distinct from the original tweet, so you don’t need to worry about going over the 140 character limit for status updates. This can be a powerful way to get additional exposure for the Twitter account (or accounts) associated with your website or blog.
Copy the Code or Create Your Own
Once you’ve made all of your desired customizations to the Tweet button, Twitter provides you with the corresponding HTML code in a text field near the bottom of the page. Copy and paste this code anywhere you’d like the Tweet button to appear on your website or blog.
If you’re not sure how to complete this step yourself, consult with your webmaster, or any other web-design professional. If you’re more of a do-it-yourselfer, you can even create your own Tweet button using the developer guidelines provided by Twitter.
You Could be Featured on Twitter Tip Tuesday
We’d like to invite you to submit your own Twitter success stories to be considered for future Twitter Tip Tuesday articles. Our goal is to reiterate the value of using Twitter for business by highlighting real world success stories from our readers.