The Big Game’s social scoreboard
Last updated: 11:00am CT 2/6/2026 sourced from Listening, NewsWhip and Influencer Marketing by Sprout Social. Data available from 1/27/2026.
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Trending moments
The social media moments that have everyone talking.
The brands scoring the most mentions
Real-time conversation
Social Interest
Sabrina Carpenter’s upcoming Pringles ad drives cross-platform conversations.
Bad Bunny says his halftime performance is going to be a “huge party.”
Tineke Younger posts a Super Bowl chili recipe that drives almost a million engagements.
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This data was collected, aggregated and updated from Listening, Influencer Marketing and NewsWhip by Sprout Social via formal API partnerships. While this page represents a breadth of social data and conversations, it’s not completely exhaustive. For additional questions about the data, please contact the Sprout team.