Regularly sharing content on LinkedIn Company Pages is an important part of becoming a social business. In fact, according to LinkedIn data, the top performing brands on LinkedIn publish on average 112 status updates per month—that’s about four per day.
Sharing updates on your brand’s LinkedIn Company Page is a great way to keep your LinkedIn followers informed of your latest company news, brand content and job postings. Now, you can do all of that using the same publishing tools you know and love in Sprout.
After connecting your LinkedIn Company Page, any user with publishing or draft-only permissions that has been granted access to the profile can begin crafting messages for LinkedIn.
Keep in mind that in order to connect your LinkedIn Company Page to your Sprout account, you’ll need to have administrative access to the page. You can learn more about becoming an administrator on your company’s LinkedIn page here.
Seamlessly Publish Across All Your Social Channels
Use Sprout to publish professional content specific to LinkedIn, or you can publish social messages simultaneously to Facebook, Twitter, Google+ and LinkedIn Company Pages from a single Compose window.
Add LinkedIn to Your Shared Content Calendar
Sprout’s shared content calendar helps you plan ahead by creating drafts, scheduling or queueing posts to publish to your LinkedIn Company Page in the future.
In addition, drafts are a great way to collaborate and easily manage content creation across your team. Whether you want to jot down a quick idea for a post or save content for peer review, now you can capture thoughts to share on your LinkedIn Company Pages and save them as drafts.
Start publishing by visiting Users & Social Profiles and connecting your LinkedIn Company Pages today!
Product Team: At Sprout Social, we embrace and revel in the fact that social media is a crucial component of brand and customer relationships. Our team of dedicated engineers, marketers, designers, product specialists and customer service professionals work tirelessly to create an exceptional product for our customers.
Hi, we've had trouble with Hootsuite concerning posting on LinkedIn Company Pages. The post/picture comes out very odd and not in the native format of LinkedIn. Is this an issue with Sprout as well?
@Jon Nakash Hi, Jon. We're continuing to evaluate the way in which images are displayed on LinkedIn. In the meantime, we'd love to know how often you attach images to your posts.
@Darryl Villacorta From our perspective, we attach images to almost EVERY LinkedIn post, and usually *don't* use Sprout to do our posting, because of the image issue (Posting directly via the LinkedIn interface lets us choose the image and preview it).
@ulenvironment Definitely appreciate the feedback from you. I'll relay this to the team for them to discuss and reevaluate how we can better enhance the app. Thank you!
Just wondering if there will be an analytics feature for LinkedIn as it would be great to send full reports including all social media platforms in the same style. It would be useful to know how many connections were made, what the engagement levels were like and so fourth.
@BrodieMackenzie Hi, Brodie. We focused solely on publishing for this release, however, we're always interested in hearing about how our users would use LinkedIn analytics within Sprout. If you can give me more insight as to which analytics you'd most likely use from LinkedIn, I can collect your feedback and happily pass along to our team. Thanks!
Hi There, we have our Linkedin company page synced with sprout social but pre-scheduled posts are not publishing. I noticed the avatar is not showing up as well for Linkedin in Sprout Social. What should we do? Also, if we remove the Linkedin company page and re-add it, will we lose previous data or pre-scheduled posts?
@Jerry30 If you post either natively to LinkedIn or through Sprout Social, it will not be seen in your Sent Messages report. We focused primarily on publishing for the LinkedIn update, however, we'd love your feedback on how you would use these and other LinkedIn reporting features.
Aloha - I connected our company page, but I don't see it when I compose/schedule a post... Is there a lag?
@alohaerica Hi, there. Are you still running into that issue? Please let me know. Thanks!
This is excellent, however when posting to a page with text + an image, it loads the image as a URL, which looks different from natively attaching an image to a post on LinkedIn. Is there a workaround for this? It's not visually appealing when attached as a link (it's a smaller image and includes the image URL as part of the attachment text).
@caseylynnmms Hi, there. Currently, LinkedIn's API does not give us another alternative for posting images. However, we will continue to watch for any changes on LinkedIn's side. As soon as the API allows us to post images similar to the native LinkedIn platform, we will look into implementing it. Thank you for the feedback.
Great news! I would really like to see the analytics feature added with this as well. LinkedIn analytics on the native platform are so sporadic and cumbersome; would be great to have them right in Sprout Social so we can showcase to clients.
@alleecreative Thanks for the sharing your insight! Our team is always working to make the platform more awesome and they'll be happy to hear your thoughts. One thing I'd like to ask is what specifically you'd like to see from a reporting and analytics feature? Thanks!
@Steve Hi, Steve. This release was strictly focused on publishing. We understand reporting features are very important to our users and would love your feedback on what you would specifically be looking for in regards to reporting. Thanks!
Yeah!! however even more important than shcledulling messages is to obtain data. What about the analytics? I've heard that Linkedin's API shows everything you can find when managing from the page. Can you comment pls?
All the best!
@Andres Arias Cortes Hi, Andres. We focused solely on publishing for this release. However, we know that reporting and analytics are very important to all of our customers, so please continue to give us your feedback. What specifically are you looking for in regards to analytics?
This is great news. I'm having the same issue as Michelle, though - when I go to connect my pages, I only see 10 of them, though I am an admin for many more.
@Ben Rubenstein Hi, Ben. Thanks for providing the insight. I'd be happy to have the team look more into what you're not seeing. To help troubleshoot, can you tell me how many LinkedIn company pages you are currently an admin for? Thanks!
@Darryl Villacorta I'm an admin for about 40 company pages. I've seen a similar issue before with Hootsuite, where only a portion of the pages would display as options. I hear that the limit with the API may be 10 pages, but do you know if there is any way to select which 10 pages? It seems to be a random selection.
@Ben Rubenstein No specifics off the top of my head, but I'd love for our team to help provide you with more clarity. If you can so kindly send an email to firstname.lastname@example.org, we'll open up a support ticket and work to resolve this for you. Thanks, Ben!
@Darryl Villacorta Thanks for following up - it looks like it just took a while to verify all my pages, because now they're appearing.
I was able to connect to our LinkedIn company page (hooray), but am confused about where I would see Analytics/Reporting? Up until now, there is no "LinkedIn" reporting option in the Reports section. Any ideas?
@ulenvironment Awesome to hear your LinkedIn page is connected! The current update weighs heavily on publishing, so it is not available at the moment. However we know that reporting is very important to all of our customers, so please continue to give us your feedback. What specifically are you looking for in regards to reporting?
As for reporting. I need to be able to pull the same kind of reporting/analytics from LinkedIn via Sprout that I can from twitter and FB for my multiple clients. This is long overdue and makes it very difficult currently to convince clients to spend more ad revenue on LI vs other channels. Taking screenshots of results for clients or 'printing' screen pdfs is really not a good look!
Whilst I'm giving feedback, the option to reply to comments directly (as per FB allows), on business pages would be a significant advantage for LI, allowing enhanced engagement.
As would the ability to 'tag' other business pages when you mention them in a post on LI..
@Darryl Villacorta - Hi Darryl, so one of the reasons we like using Sprout Social is the well-designed reporting that is available for the variety of social channels. For us to make it relevant for LinkedIn, it would only make sense if we could also pull metrics from Sprout Social just as we do for all our other accounts. Things like: Most popular posts, followers gained/lost/net; Shares/Likes; Engagement Rate, etc. are relevant, and LinkedIn's Analytics module is not very user friendly (doesn't allow easy export for use in data reporting).
@ulenvironment @Darryl Villacorta I'd echo all the above, one key feature for the less digital amongst us is being able to generate a snapshot report as a PDF of all our social analytics. It's very helpful and gives a clear shared data point to talk about our activities and their impact via. Analytics is a must for us!
@Talia Thanks for providing your feedback, Talia. We'll be sure to pass it along to our team. It's very valuable as we continue to explore new ways to make Sprout even more awesome. Thanks again!
@ulenvironment Great insight, thank you! We're always looking for ways to make the platform kick even more butt and this definitely helps us to see how our users use Sprout and what they would like to see. I'll be sure to pass along your notes to the team – they love user feedback. Thanks!
@Bob Roberts1 Taking your insight and running with it to our team! It's always great to see how our users use the platform and your feedback definitely helps us. Thanks again!
Great news – something I've been waiting for, for sooooooo long. Couple of things – LinkedIn Company page doesn't show up in Profiles for the group. Doesn't show up in sent messages, and doesn't appear to have any analytics associated with it? What's the score with these areas?
@Anna Sexton Hi, Anna. Thanks for the feedback. If you go to Users & Social Profiles, you should be able to see your connected LinkedIn Company pages within the group. As for a direct tie-in to sent messages and analytics, we're currently evaluating both features but no updates to share at this time. We'll be sure to keep everyone posted on any new updates as they come along!
@Michelle Lynn Hi, Michelle. Please check to make sure you are an administrator for the brand pages you're seeking to connect as that will be the only way to attach a company page to your Sprout Social account. We hope this helps!
Very, very excited about this! I see that adding LinkedIn Company Page allows me to post — will it also add Messages to my Smart Inbox whenever somebody comments or follows our page?
@JasonSMG Not at this time; Sprout is only supporting publishing to LinkedIn Company Pages. We greatly value customer feedback and are all ears to hear more about how you currently engage with followers on your LinkedIn Company Page.
Hi, really great news! One quick question, I've added my LinkedIn account to it, given it access to my company page admin but when I attempt to post it shows on my stream rather than my companies? I'm just being dense or is there something I'm missing?!
@Bob Roberts1 Hi, Bob. Can you try reconnecting your LinkedIn company page and post again to see if the result is identical to your first attempt? Please let me know you're findings. Thanks!
@laurask Hi, Laura. Not at this time, however we’d love to hear how you might use this data in Sent Messages (or other reports) to enhance your Sprout experience.
This is great news! Quick question though - I can't use LinkedIn targeting when scheduling my messages. Is this a feature that would be updated soon?
@sriyany Great question! Right now we're currently evaluating other features for consideration so we don't currently have a specific ETA or update to share at this time. However, we'd love to know how often you would use that feature if implemented!
@Darryl Villacorta At the moment, I use Targeted Updates about once or twice a week. With the variety of updates I share on LinkedIn, that feature is great for targeting specific audiences.
@Darryl Villacorta Another question - I've posted 2 LinkedIn updates so far but they don't appear in my Smart Inbox.The LinkedIn channel doesn't even appear under Profiles, even though I've connected it.
@sriyany Engagement features that take place in the Smart Inbox —like replying, tasking and marking as complete—are not yet available for the LinkedIn release. At this time, Sprout is only supporting publishing to LinkedIn Company Pages. Can you tell me more about how you currently engage with followers on your LinkedIn Company Page?