Social Search isn’t Google’s only foray into social media-based search results. The company offers another search tool called “Realtime Search,” pictured above.
Realtime searches return results from public posts to Twitter and other websites that deal in real-time news and social sharing. Advanced users often use it to learn more about events as they unfold, since Google’s main search tools give priority to pages that are already well-established as authoritative, not results that are fresh.
The best way to take advantage of this is to use your business or brand’s Twitter account to post tweets that contain search terms that interested customers might use, and to engage and relate your brand with the hot topics of the day. For example, if your business is a digital music store and the new Lady Gaga album just came out, be sure and post tweets with the terms “Lady Gaga” and the name of her new album to gain some Realtime Search exposure.
As always, you should run this through a “is this still relatable to everyday people” when making tweets targeted at search engines and other such tools. Your first priority is to connect with real people. Once you’ve touched that base, then you can start thinking about search engines.
Samuel Axon: Samuel is the Editorial Director supervising Sprout Social's editorial and web content projects. He has years of experience in blogging and social media, having previously worked as an editor at social media and technology news sites Mashable and Engadget. He also helped build the white label web content management system Crowd Fusion from the ground up.