See holiday shopping trends in real time

Get new insights from Sprout Social, so you can stay on top of retail trends as they happen.

$9.4MWorth of conversationEarned media value
1.2MPeople reactingTotal engagements
20BEyes watchingPotential impressions
77%Glowing mentionsPositive sentiment

Last updated: 5:00pm CT 11/5/2025 sourced from Listening, Influencer Marketing and NewsWhip by Sprout Social.

Trending moments in holiday shopping

Trending festival moments

Here’s what's generating retail hype ...

Shoppers can’t stop talking about ...

Check out the top three topics driving conversation this holiday season.
Potential impressions
712,918,606
Affordable Gifts
Potential impressions
563,939,040
Gift Ideas
Potential impressions
76,566,645
AI Advertising

Brands setting the standard for holiday inspo

See how brands are sparking excitement and grabbing attention.

INSIGHTS

Engagement

32,394

Potential impressions

397,700

Top voices & creators leading the holiday conversation

Discover who’s earning the most attention with authentic reviews and gift recommendations.

@KayceeGreer

Audience Size

747K+

@LillyyBearrr

Audience Size

449K+

@TrendStylr

Audience Size

80K+

Want to see how we track these trends?

See how you can access unfiltered customer, industry and competitor insights with Sprout’s social listening tools.

How did we get this data?

This data is collected and updated bi-weekly from Listening, Influencer Marketing, and NewsWhip by Sprout Social via formal API partnerships. While this page represents a breadth of social data and conversations, it's not completely exhaustive. For additional questions about the data, please contact the Sprout team.