Selling to other businesses is no easy feat.
B2B marketing and sales teams face lengthy sales cycles, multiple stakeholders who need convincing and the ever-present need to keep buyers engaged throughout their journey.
That’s where social media comes in. Social marketers are on the front lines of their brands, speaking to customers day in and day out to build awareness, interest and loyalty. Those efforts make a valuable contribution to the sales cycle—but using B2B social data to actually improve the buyer journey, reveal new avenues for growth and beat competitors is what will help take B2B social media marketing to the next level.
In this guide, we’ll cover how to turn B2B social data into a revenue driver. To do this, you’ll hone four key practices fueled by social listening and data:
- Understand your audience, from their frustrations to what they really want
- Use social to fix a leaky sales pipeline and improve your buyer’s journey
- Uncover opportunities to expand your products and services
- Get ahead of your competition and position your brand for success
If you’re a social marketer who’s ready to elevate your strategy, provide data-driven recommendations and make a greater impact on your business and revenue, this guide is for you.