Level up your brand with leading game influencers

Name: Find Influencers
Creator: Sprout Social
Published: Fri Feb 21 2025

Engage passionate gamers by partnering with top gaming influencers. Discover how collaborations with influential gamers can elevate your brand’s presence and drive growth in the gaming industry.

Sprout Social Product Image of Listening Performance Sentiment Summary

Social media benchmarks for game influencers

In the dynamic and ever-expanding gaming industry, influencers play a crucial role in shaping trends and driving engagement. Gaming influencers, with their dedicated fanbases and expertise in the gaming world, provide brands with unparalleled access to a highly engaged and loyal audience. These influencers produce content ranging from live streaming and game reviews to tutorials and esports commentary. By collaborating with gaming influencers, brands can effectively promote their products, from gaming hardware and software to accessories and merchandise, in a way that resonates with gamers and builds trust.

Boost your brand’s impact in the gaming community by partnering with influential gaming personalities. Contact Sprout Social today to discover how our influencer marketing platform can connect you with top gaming influencers, enhance your brand’s visibility and drive engagement. Schedule a demo and start your journey towards impactful influencer collaborations.

How many game influencers are there?

Game Influencers: Total active profiles per month

Shown as the total number of unique Profiles that posted at least once based on the keywords and phrases we used to identify influencers in this category (see FAQ for more information).

How many people do game influencers reach?

Game Influencers: Average monthly post impressions

Total audience size is defined as the sum of impressions from posts where impressions is the number of times the audience has viewed the post.

How many times a month do game influencers post on social?

Game Influencers: Total social posts per month

Total social posts is the total number of posts from all Creators in the specified industry.

How much do game influencers charge per post?

Game Influencers: Average fee per sponsored post

Estimated fee is a projected compensation for each post calculated based on the media type, platform and the audience size of the influencer profile.

How valuable are game influencers posts for brands?

Game Influencers: Average value of a post for brands

EMV (Earned Media Value) is an estimated monetary value of each influencer post based on its metrics or the audience size of the Creator.

How much engagement do posts from game influencers drive?

Game Influencers: Average post engagement rate

Engagement rate is the percentage of an audience that has engaged with each influencer post by liking, commenting or sharing.

About the data

This data is pulled from Sprout Social Influencer Marketing and reflects global data and trends over the last 13 months. For additional questions about the data, pleasecontact the Sprout team.