Drink Influencers: Stirring up new trends

Name: Find Influencers
Creator: Sprout Social
Published: Fri Feb 21 2025

Capitalize on the influence of drink influencers to mix up fresh and exciting campaigns that attract and engage new audiences for your brand. Utilize our unique drink influencer trend data to help you get started!

Sprout Social Product Image of Listening Performance Sentiment Summary

Mixing innovation with drink influencer insights

Savor the flavors of the beverage industry with our data-driven insights into influential figures. Explore trends, innovations, and the key personalities shaping the world of drinks, all presented through engaging visualizations.

Unleash the full flavor of your brand with Sprout Social. Partner with top drink influencers and mixologists to captivate and engage beverage enthusiasts. Discover how our platform can help you craft the perfect blend of strategy and creativity for your next campaign.

How many drink influencers are there?

Drink Influencers: Total active profiles per month

Shown as the total number of unique Profiles that posted at least once based on the keywords and phrases we used to identify influencers in this category (see FAQ for more information).

How many people do drink influencers reach?

Drink Influencers: Average monthly post impressions

Total audience size is defined as the sum of impressions from posts where impressions is the number of times the audience has viewed the post.

How many times a month do drink influencers post on social?

Drink Influencers: Total social posts per month

Total social posts is the total number of posts from all Creators in the specified industry.

How much do drink influencers charge per post?

Drink Influencers: Average fee per sponsored post

Estimated fee is a projected compensation for each post calculated based on the media type, platform and the audience size of the influencer profile.

How valuable are drink influencers posts for brands?

Drink Influencers: Average value of a post for brands

EMV (Earned Media Value) is an estimated monetary value of each influencer post based on its metrics or the audience size of the Creator.

How much engagement do posts from drink influencers drive?

Drink Influencers: Average post engagement rate

Engagement rate is the percentage of an audience that has engaged with each influencer post by liking, commenting or sharing.

About the data

This data is pulled from Sprout Social Influencer Marketing and reflects global data and trends over the last 13 months. For additional questions about the data, pleasecontact the Sprout team.