DIY Influencers: unique industry data to plan your next marketing campaign

Name: Find Influencers
Creator: Sprout Social
Published: Fri Feb 21 2025

We've pulled live social data to help inform your next DIY influencers campaign. See the total number of DIY influencers on social, the average cost to sponsor their posts and more critical influencer data.

Sprout Social Product Image of Listening Performance Sentiment Summary

Social media benchmarks for DIY influencers

Leverage this data on DIY influencers to maximize the impact of your DIY influencer marketing campaigns and keep your brand ahead of the curve in a competitive marketplace.

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How many DIY influencers are there?

DIY Influencers: Total active profiles per month

Shown as the total number of unique Profiles that posted at least once based on the keywords and phrases we used to identify influencers in this category (see FAQ for more information).

How many people do DIY influencers reach?

DIY Influencers: Average monthly post impressions

Total audience size is defined as the sum of impressions from posts where impressions is the number of times the audience has viewed the post.

How many times a month do DIY influencers post on social?

DIY Influencers: Total social posts per month

Total social posts is the total number of posts from all Creators in the specified industry.

How much do DIY influencers charge per post?

DIY Influencers: Average fee per sponsored post

Estimated fee is a projected compensation for each post calculated based on the media type, platform and the audience size of the influencer profile.

How valuable are DIY influencers posts for brands?

DIY Influencers: Average value of a post for brands

EMV (Earned Media Value) is an estimated monetary value of each influencer post based on its metrics or the audience size of the Creator.

How much engagement do posts from DIY influencers drive?

DIY Influencers: Average post engagement rate

Engagement rate is the percentage of an audience that has engaged with each influencer post by liking, commenting or sharing.