College athlete influencers leading on and off the field

Name: Find Influencers
Creator: Sprout Social
Published: Mon Apr 14 2025

College athlete influencers offer authenticity, school pride, and unmatched connection with local communities.

Sprout Social Product Image of Listening Performance Sentiment Summary

College athlete influencers represent the future of sports marketing

With NIL eligibility, student-athletes now build loyal followings while competing at the highest levels. Their influence combines athletic achievement with social presence—creating exciting opportunities for performance, apparel, and wellness brands.

Explore top college athlete influencers and activate campus audiences—powered by Sprout.

College Athlete Influencers: Total active profiles per month

Shown as the total number of unique Profiles that posted at least once based on the keywords and phrases we used to identify influencers in this category (see FAQ for more information).

How many people do college athlete influencers reach?

College Athlete Influencers: Average monthly post impressions

Total audience size is defined as the sum of impressions from posts where impressions is the number of times the audience has viewed the post.

How many times a month do college athlete influencers post on social?

College Athlete Influencers: Total social posts per month

Total social posts is the total number of posts from all Creators in the specified industry.

How much do college athlete influencers charge per post?

College Athlete Influencers: Average fee per sponsored post

Estimated fee is a projected compensation for each post calculated based on the media type, platform and the audience size of the influencer profile.

How valuable are college athlete influencers posts for brands?

College Athlete Influencers: Average value of a post for brands

EMV (Earned Media Value) is an estimated monetary value of each influencer post based on its metrics or the audience size of the Creator.

How much engagement do posts from college athlete influencers drive?

College Athlete Influencers: Average post engagement rate

Engagement rate is the percentage of an audience that has engaged with each influencer post by liking, commenting or sharing.

About the data

This data is pulled from Sprout Social Influencer Marketing and reflects global data and trends over the last 13 months. For additional questions about the data, pleasecontact the Sprout team.