Keeping your social content calendar stocked full of timely Tweets, creative status updates and engaging social posts is a tall order. In fact, creating a social media editorial calendar is a process that requires careful planning and teamwork. Luckily, Sprout’s publishing tools are purpose-built to help you work efficiently, collaborate seamlessly and effortlessly manage your social publishing.
Today, we are pleased to release an enhancement to Sprout’s message scheduler in Compose that will save you time when planning and managing your social content calendar. You can now customize post times for each day when scheduling the same message to publish on multiple dates.
Customize Post Times Across Multiple Dates
To access the message scheduler, simply click the calendar icon in the Compose window. As you select your desired publishing dates by clicking on the calendar to the left, you can now set a unique post time for each corresponding date to the right.
The post time for each additional publishing date selected will default to the last post time set. So, if you’d like to keep the same post time across all publishing dates, simply choose the first publishing date, set the post time for that date and then add all other publishing dates.
Schedule as many dates with unique post times as you’d like!
Making the Case for Reposting Content
Research shows that reposting content multiple times across several dates is not only an acceptable practice, it’s actually an effective publishing strategy that can help your social posts garner more clicks and responses and increase your overall reach.
In addition, it’s no secret that your fans and followers are not always online at the exact same time. Whether that’s due to managing social communities that span various time zones or just a result of differences in your followers’ social media habits, reposting content and spreading it across different times on multiple dates is an efficient and effective way to maximize your reach.
Product Team: At Sprout Social, we embrace and revel in the fact that social media is a crucial component of brand and customer relationships. Our team of dedicated engineers, marketers, designers, product specialists and customer service professionals work tirelessly to create an exceptional product for our customers.
Thank you for this! We really need it in our office environment, especially when it comes to communicating about our holiday closings!
Would you have consider being able to have a posting queue like Buffer has so the same content is not being posting on all platforms at once but makes it appear as if fresh content is being posted across platforms. I LOVE SproutSocial for analatyics but I would love to move from Buffer to one platform and I think you all could be a great solution.
@SpeakeasyStrat1 Hi, there. We're always up for product suggestions and happy to pass yours along. Can you provide more clarity behind your suggestion? Sprout currently has a queueing feature available that works for all content published through Sprout and want to make sure we're referencing the same functionality. Looking forward to more details!
I was *just* thinking about how great this feature would be the other day. Thanks for adding, SproutSocial!