Influencer Marketing

Multiply your ROI with creator-led marketing using an all-in-one platform

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Reach the right audience & foster authentic customer connections

Discover creators the way consumers discover content—by topic. Our AI-powered platform mirrors how social platforms work, helping you find brand-safe, authentic creators based on the topics your audience engages with most, so you get better results, faster.

3 Fall 2024 G2 badges awarded to Sprout Social and one Winter 2024 badge for High Performer EMEA
3 Fall 2024 G2 badges awarded to Sprout Social and one Winter 2024 badge for High Performer EMEA
3 Fall 2024 G2 badges awarded to Sprout Social and one Winter 2024 badge for High Performer EMEA
3 Fall 2024 G2 badges awarded to Sprout Social and one Winter 2024 badge for High Performer EMEA

Eager to see exactly how you can drive more impact with Sprout?

Manage influencer campaigns end to end with these features

Develop your influencer strategy

  • Competitive Analysis
    Track, measure and understand your competitor’s social media presence to learn and refine your strategy.
  • Trend Reports
    Get a comprehensive, real-time overview of trending products, personalities or events.
  • Industry Analysis
    Find the creators talking most about your industry, the topics they discuss and the platforms they’re posting on to stand out and make a big impact.

Find the right creators

  • Creator Discovery
    Identify creators aligned to your brand with topic-based semantic search, powered by AI Assist for more impactful brand partnerships.
  • Brand Safety
    Define what brand safety means for your business. Get actionable insights into creator fit with reports powered by AI Assist.
  • Efficient Vetting
    Qualify influencers faster with AI-powered data points that result in more authentic, high-performing influencer partnerships.

Activate campaigns

  • Influencer CRM
    Organize and compare influencers, view custom fields, and benchmark campaign performance goals. AI-powered Creator Suggestions scale your efforts by finding additional creators who match your criteria.
  • Modular Workflow
    Align workflows to your organization’s unique processes to scale influencer outreach in one central location.
  • Approvals
    Streamline and manage content submissions and approvals between your organization and your partners using the Creator Hub.

Measure your perform­ance

  • Modular Campaign Summary
    Automatically populate campaign performance data into an all-encompassing report that can be edited to glean deeper insights.
  • Report Builder
    Create customized reports based on your needs or select from a library of template designs.
  • Link Tracking
    Understand traffic and conversions by using affiliate links UTMs or pixels.

Discover untapped markets with engaging influencer content

See how your organization can align influencer marketing with social media management in a 1:1 chat with our team.

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Learn more about influencer marketing

  • Example of adding a new story to Employee Advocacy by Sprout Social.

    The Influencer Marketing Directory

    Use Sprout’s unique, proprietary influencer marketing data and trends to help you find influencers for your next marketing campaign!

    Read more
  • Example of creating message ideas that your employees can use to share on LinkedIn, X (formerly known as Twitter), Facebook and Instagram in Employee Advocacy by Sprout Social.

    2024 Influencer Marketing Benchmarks Report

    Measure your campaigns against other industry players, set meaningful ROI expectations and craft influencer content audiences want.

    Read more
  • Example of an option to generate a newsletter preview or send the newsletter in Employee Advocacy by Sprout Social.

    What is influencer marketing: An influencer strategy guide for 2024

    Learn about the evolving world of influencer marketing in this guide from understanding the types of influencers to crafting effective strategies.

    Read more
  • Example of featured stories to share in Employee Advocacy by Sprout Social.

    A 6-point framework for maximizing influencer marketing ROI

    Learn how to maximize your influencer marketing return on investment using this six-point framework for influencer strategy.

    Read more
  • How to find influencers for your brand’s marketing campaign

    Considering influencer marketing for your business? Discover how to find the right influencers for your brand today.

    Read more
  • AI influencer marketing: Enhancing your campaigns with AI tools

    Sprout explains which AI influencer marketing tools and techniques can set your campaigns up for success.

    Read more