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10 Australian social media trends for 2025
Published on March 17, 2025
Reading time 10 minutes
Do more than achieve goals. Exceed them.
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What you’ll find in this report:
Social is a growth engine
Eighty-nine percent of consumers will buy from a brand they follow on social, with 84% saying they’ll choose that brand over a competitor.
There’s untapped potential
While 56% of marketers use social data to understand their audience, less than half use it to measure ROI or competitive insights.
Marketers are misaligned
Marketing leaders are 36% more likely than practitioners to prioritize growing their audience as a primary goal for social media.
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