Skip to main content
Start Your Free Trial
Contact 1.866.878.3231
Try Sprout for Free

Do more than achieve goals. Exceed them.

What you’ll find in this report:

Social is a growth engine

Eighty-nine percent of consumers will buy from a brand they follow on social, with 84% saying they’ll choose that brand over a competitor.

There’s untapped potential

While 56% of marketers use social data to understand their audience, less than half use it to measure ROI or competitive insights.

Marketers are misaligned

Marketing leaders are 36% more likely than practitioners to prioritize growing their audience as a primary goal for social media.

Recommended for you

Build and grow stronger relationships on social

Sprout Social helps you understand and reach your audience, engage your community and measure performance with the only all-in-one social media management platform built for connection.

Try Sprout For Free