Catch up on the top trends from the US Open

Check out the top moments on and off the court, with insights informed by Sprout Social.
Worth of conversationEarned media value$672M
People reactingTotal engagements14M
Eyes watchingPotential impressions98.9B
Glowing mentionsPositive sentiment64%
Last updated: 10:00pm CT 9/10/2025 sourced from Sprout Social’s Listening and Influencer Marketing

<span class="c--yellow-300 fs-italic fw-bold">Trending</span> moments in marketingTrending moments from the tournament

Trending moments

Relive the moments that kept people talking for days.

Here’s what’s <span class="c--yellow-300 fs-italic fw-bold">top of mind</span> for marketers & creativesTennis fans couldn’t stop talking about …

Find out which topics got the most buzz.
Potential impressions
5,922,501,085
Kid's stolen hat
Potential impressions
3,417,416,478
Medvedev's crashout
Potential impressions
1,370,289,123
US Open Champions: Sabalenka + Alcaraz

Brands with grand slam activations

See how companies served up unforgettable experiences and connected with fans at this year's championship.

INSIGHTS

Engagement

16,247

Potential impressions

200,203,218

Volume

1,229

Top voices & creators who influenced the action

Find out which marketers are getting the most attention online.

@livvydunne

EMV

$105,148.26

@hannahberner

EMV

$55,326.70

@katenorkeliunas

EMV

$10,905

Curious how we track these trends?

Sprout's social listening tools help brands access unfiltered customer and competitor insights.

How did we get this data?

This data was collected, aggregated and updated from Sprout Social’s Listening and Influencer Marketing solutions by Sprout Social between August 11, 2025 and September 8, 2025. While this page represents a breadth of social data and conversations, it’s not completely exhaustive. For additional questions about the data, please contact the Sprout team.