Frequently asked questions

L'Oréal Paris' star-studded show featuring Kendall Jenner, Viola Davis, Eva Longoria, Jane Fonda, Cara Delevingne, Aishwarya Rai, and more has driven the most conversation with more than 50M potential impressions across channels.

What was the most viral moment during Fashion Week?

Dior drove the most attention during Paris Fashion Week with Lingling Kwong as one of their key celebrity ambassadors.

Who was the most popular designer at fashion week?

Sprout Social identifies top influencers and trending, viral moments through its Influencer Marketing and NewsWhip platforms.

How did Sprout Social identify the top influencers during fashion week?

Sprout Social leverages Social Listening to monitor posts, comments and conversations about the World Cup across social platforms. Using sentiment analysis, the platform automatically categorizes mentions as positive, negative, or neutral, helping brands track audience mood, identify trending topics and respond in real time. This allows teams to understand fan reactions, spot viral moments and measure overall engagement and perception during the tournament.

How did Sprout Social use Sentiment Analysis to track fashion week conversations?

Schema for representing the status of an event.

Event Status

Schema for representing the style theme and layout of the template.

Style Theme

What’s earning attention during Paris Fashion Week

What earned attention during Paris Fashion Week

What’s earning attention ahead of Paris Fashion Week

Value of attention

Eyes watching

Social Reactions

Glowing mentions

Articles published

People Engaging

Oscars Coverage Overview Metrics

Top brand moments across social media

What marketers and creatives can't stop talking about

Top influencer moments across social media

What media outlets are focusing on

What media outlets focused on

A look at which brands drove the conversation.

Who owned the conversation during Paris Fashion Week?

A look at which brands drove the most conversation.

A look at which brands are driving conversation.

Who’s owning the conversation so far?

Celebrity ambassadors have been a theme across fashion month. Whether it was JISOO partnering with Tommy Hilfiger,  Cardi B appearing at a Gucci show, or the star-studded L'Oréal Paris show, celebs have been the most common driver of engagement for fashion brands this month.

The impact of the celebrity ambassador

Paris Fashion Week highlighted major house presentations like Dior and Schiaparelli through high-profile ambassador moments featuring stars such as Lingling Kwong, Orm Kornnaphat, Jisoo, Dilraba, Jang Won Young, Keng Harit, and Namping Napatsakorn. Simultaneously, official partner L'Oréal Paris hosted its inclusive Le Défilé runway show, reuniting a diverse global cast including Kendall Jenner, Viola Davis, Eva Longoria, Jane Fonda, Cara Delevingne, Aishwarya Rai, and newly appointed ambassador Kristen Bell.

What stood out?

Engagement spikes shaping the conversation.

Fashion week engagement in real time

Engagement spikes that shaped the conversation.

How Fashion week engagement changed over time

Celebrities captured the spotlight in Paris, with appearances from stars like Hyunjin, Katseye, Kendall Jenner, and more driving the bulk of the attention. 

What sparked the surge in conversation?

Social media message volume

Paris Fashion Week proved that while star-studded celebrity partnerships drive maximum reach and volume for legacy fashion houses, raw social engagement thrives on grassroots authenticity. Pairing high-visibility ambassador moments with compelling storytelling will convert mass exposure into deep audience resonance.

What earned attention during Paris Fashion Week

Top brand moments across social media

Trending moments

Top influencer moments across social media

Trending moments

What media outlets focused on

Trending moments

Who owned the conversation during Paris Fashion Week?

The impact of the celebrity ambassador

How Fashion week engagement changed over time

The big picture

Move beyond reporting.

Frequently asked questions