Intelligence Index: Cannes
What’s earning global attention during the festival
Last updated: 8:00am CT 6/25/2026 sourced from Listening, NewsWhip and Influencer Marketing by Sprout Social. Data available from 6/1/2026.
The content taking over social media
Trending moments
The moments capturing the most audience engagement on social.
Engagement: 7,860
Engagement: 53,500
Engagement: 19,796
Engagement: 11,830
Who owns the conversation?
A look at which creators, brands and campaigns are capturing the most reach.
| Cluster | Label | Total |
|---|---|---|
| Brand Activations | Spotify | 62,605,583 |
| Brand Activations | UTA | 26,855,926 |
| Brand Activations | NYSE | 8,755,407 |
| Nominees | 600K Network | 40,612,220 |
| Nominees | Heineken | 7,787,336 |
| Nominees | Oreo | 1,255,380 |
| Creators | Bethenny Frankel | 768,000 |
| Creators | Stephanie Demner | 711,000 |
| Creators | Mona Said | 625,000 |
Brands + Creators
Driven by the shortlist announcement, conversation around the Titanium nominees is overwhelmingly dominated by 600K Network (Red 600K). Beyond the awards, brand chatter is heavily concentrated around the Spotify, UTA, and NYSE activations—all of which are leveraging Cannes as a premier stage for creator-led experiences, panels, and live activations.
What are the standout themes from the conversation?
Meet the nominees
The impact behind the campaigns earning industry recognition.
Positive sentiment
100%
Positive sentiment
94%
Positive sentiment
100%
How Cannes conversation is evolving over time
Social Interest
The big picture
Cannes Lions has evolved beyond traditional advertising awards into a dynamic cultural event where high-profile celebrity influence, creators and brands converge. Momentum online is fueled by on-the-ground brand activations, panels, and creator programming. Social intelligence reveals the deeper, organic shifts that are driving the industry's focus. Analyzing these real-time social conversations is the only way to capture the true business impact and shifting landscape of Cannes this year.
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How did we get this data?
This data was collected, aggregated and updated from Listening, Influencer Marketing and NewsWhip by Sprout Social via formal API partnerships. While this page represents a breadth of social data and conversations, it’s not completely exhaustive. For additional questions about the data, please contact the Sprout team.