This is an update on Sprout Social, our web-based app that helps businesses navigate the social web. Get started with your free trial to see Sprout Social in action.

The Sprout Social app already tracks your company’s presence on Facebook, Twitter, LinkedIn, Foursquare and other social media outlets. Today, Google Analytics for your website can be imported into the app as well.

With Google Analytics, you can track your website traffic sources including what social media sites have sent viewers your way. You can also see what posts are the most popular on your site and what search terms are bringing readers to those posts.

Google Analytics incorporated into Sprout Social does all of that in one place allowing you to easily compare the information with your Facebook and Twitter stats as well. You can also export the data for your reporting needs.

This new feature is free to Business Plan subscribers. Want to try before you buy? Check out Sprout Social’s free trial.