Whether you manage social media across a small business or a large enterprise, getting everyone on the same page can be a challenge. It’s easy [...]
Jessica McLaughlin is a digital media professional in Toronto, Canada with broad experience in web — particularly social media, online communities, content development and blogging. Jessica has worked for many major Canadian broadcasters, including YTV, Food Network, and HGTV.
Blogging has proven itself as a powerful medium to get your company’s message out. It’s a valuable source of company news and a useful way [...]
There’s more to being a successful social media manager than keeping your networks updated and responding to questions and feedback. You need to look beyond [...]
Moderating a community is as much about what you do as what you don’t do. It can be tempting to want to be that ever-present [...]