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See the latest trends in marketing

Get the latest insights from Sprout Social, so you can stay on top of the industry trends as they happen.

$10.4MWorth of attentionEarned media value
39MPeople reactingTotal engagements
4.8TEyes watchingPotential impressions
59%Glowing mentionsPositive sentiment

Last updated: 5:00pm CT 9/26/2025 sourced from Sprout Social’s Listening and Influencer Marketing

Here’s what marketers & creatives can't stop talking about

Check out the top three topics getting the most buzz in the industry.
Potential impressions
7,537,223,727
Evolution of search
Potential impressions
4,161,270,531
Cracker Barrel
Potential impressions
1,285,051,150
Web 3

Brands with the most innovative marketing strategies

See which companies are pushing the boundaries and setting the pace.

1

Gap X Katseye

INSIGHTS

Engagement

6,924,311

Potential impressions

872,151,971

Volume

6,242

Top posts

Top posts

  • skims
    skims

    Celebrating the launch of NikeSKIMS.

    Available to shop tomorrow for the first time ever at 7 AM PT/ 10 AM ET at SKIMS.COM, and select Nike and SKIMS retail locations.

  • gap
    gap

    How @katseyeworld does keynote.

    Behind the scenes with the girl group at the @teenvogue Summit, in custom Gap. Leading the conversation in style. Looking reminiscent of Better in Denim. In pieces reconstructed by KATSEYE Creative Director @humberto.

  • sephora
    sephora

    Don’t make me use my concealer on you.

Top voices & creators in marketing

Find out which marketers are getting the most attention online.

@ChloeShih

Audience Size

1.9M+

@OmgAdrian

Audience Size

1.1M+

@RachelKarten

Audience Size

101K+

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How did we get this data?

This data was collected, aggregated and updated from Sprout Social’s Listening product. While this page represents a breadth of social data and conversations, it’s not completely exhaustive. For additional questions about the data, please contact the Sprout team.