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Social media measurement tools for business

Measure and enhance your social business strategy with Sprout Social’s social media measurement tool. Track performance & trends and discover what resonates with your customers.

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No credit card required. No software to install.

Trusted by over 20,000 customers worldwide

Trusted by over 20,000 customers worldwide

Easily customize and share social media reports

Message-level insights

Quickly identify messages that are resonating by tracking performance at the post level.

More data-driven social management

Leverage insights to create better content, inform campaign strategy and better engage your audiences.

Analyze and share metrics that matter

Measure follower growth, engagement, impressions, keyword usage and more with presentation-ready reports.

Cover the entire publishing process

Draft, schedule, queue and post messages to social media from one easy-to-use compose window.

Powerful & easy-to-use social media software

Sign up for a 30-day free trial and discover a scalable, powerful way to optimize your social media efforts.