Social media analytics tools for business

Measure and enhance your social business strategy with Sprout Social’s social media analytics tool. Track performance & trends and discover what resonates with your customers.

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Trusted by over 25,000 customers worldwide

Trusted by over 25,000 customers worldwide

Easily analyze, benchmark & optimize social media

Message-level insights

Quickly identify messages that are resonating by tracking performance at the post level.

More data-driven social management

Leverage insights to create better content, inform campaign strategy and better engage your audiences.

Analyze and share metrics that matter

Measure follower growth, engagement, impressions, keyword usage and more with presentation-ready reports.

Cover the entire publishing process

Draft, schedule, queue and post messages to social media from one easy-to-use compose window.

Powerful & easy-to-use social media software

Sign up for a 30-day free trial and discover a scalable, powerful way to optimize your social media efforts.