See the latest trends in marketing

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$1.3BWorth of attentionEarned media value
1.5MPeople reactingTotal engagements
11BEyes watchingPotential impressions
84%Glowing mentionsPositive sentiment

Last updated: 9:00am CT 12/18/2025 sourced from Sprout Social’s Listening, NewsWhip and Influencer Marketing

Here’s what marketers & creatives can't stop talking about

Check out the top three topics getting the most buzz in the industry.
Potential impressions
37,167,488,008
AI Advertising
Potential impressions
10,099,561,334
"Marty Supreme" Promo
Potential impressions
4,417,302,326
TikTok Shop

Brands with the most innovative marketing strategies

See which companies are pushing the boundaries and setting the pace.

1

Diet Coke

INSIGHTS

Engagement

345,703

Potential impressions

27,677,469,904

Top posts

Top posts

  • dietcoke
    dietcoke

    be my guest

  • netflix
    netflix

    NFL players reacting to Twerking Santa has us in tears 😭 Dallas Cowboys vs. Washington Commanders @ 1 PM ET
    Detroit Lions vs. Minnesota Vikings @ 4:30 PM ET

    NFL Christmas Gameday is LIVE on Netflix December 25 🎄

  • elfcosmetics
    elfcosmetics

    Holiday szn, Candied Cranberry edition! 💋 🆕 Glow Reviver Melting Lip Balm in Candied Cranberry is now available on elfcosmetics.com and the e.l.f. app. ❄️

    Why you’ll love it:
    ✨ Long-lasting, nourishing lip balm with a buttery soft formula
    ✨ Adds a wash of buildable color and a glossy finish
    ✨ Formulated with 10% hydrating butters for supple lips
    ✨ The best part? This lippie doesn’t break the bank: get it for only $9!

    Treat your e.l.f. and shop now on elfcosmetics.com. 🎁

Top voices & creators in marketing

Find out which marketers are getting the most attention online.

@ChloeShih

Audience Size

1.9M+

@OmgAdrian

Audience Size

1.1M+

@RachelKarten

Audience Size

101K+

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How did we get this data?

This data was collected, aggregated and updated from Sprout Social’s Listening product every month. While this page represents a breadth of social data and conversations, it’s not completely exhaustive. For additional questions about the data, please contact the Sprout team.