See the latest trends in marketing
Get the latest insights from Sprout Social, so you can stay on top of the industry trends as they happen.
Last updated: 4:00pm CT 7/23/2025 sourced from Sprout Social’s Listening and Influencer Marketing
Here’s what’s top of mind for marketers & creatives
Trending influencer & brand partnerships
Discover the collaborations that are most effective at gaining attention on social, currently.
Pinterest X Emma Chamberlain
Potential impressions
2,519,722
EMV
$604,809
Capital One X Vinny Mui
Potential impressions
335,600
EMV
$40,381
Marvel: Fantastic 4 X Jess Parker
Potential impressions
101,080
EMV
$8,056
Brands with the most innovative marketing strategies
See which companies are pushing the boundaries and setting the pace.
Top posts
Top posts
@rhodelemontini touch-ups 🍋🍸 arriving july 14th at 9am PT. join the waitlist at rhodeskin.com ✨
@jumpman23Never been done is what we do. The Air Jordan 40 is coming soon. Link in bio to get notified.
Trending festival moments
Glammed up + game ready with our WNBA Fenty Fam! 💄🏀
@Rickea💕, @sydcolson, @Marina Mabrey, @Bree Hall, and @tplai55 created All-Star worthy line-ups with their Top 5 #FentyFaves. Whose team are you picking to win it all? 🏆
Influential voices & creators in marketing
Find out which marketers are getting the most attention online.
@ChloeShih
Audience Size
1.9M+
@OmgAdrian
Audience Size
1.1M+
@RachelKarten
Audience Size
101K+
Want to see how we track these trends?
Find the top creators speaking about the topics most relevant to your brand and industry.
This data was collected, aggregated and updated from Sprout Social’s Listening product. While this page represents a breadth of social data and conversations, it’s not completely exhaustive. For additional questions about the data, please contact the Sprout team.