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See what’s happening in Cannes in real time

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$2.5MWorth of attentionEarned media value
112KPeople reactingTotal engagements
1.16BEyes watchingPotential impressions
97%Glowing mentionsPositive sentiment
Last updated: 5:00pm CT 6/20/2025 sourced from Sprout Social’s Listening and Influencer Marketing

Here’s what marketers & creatives can’t stop talking about

Check out the top three topics getting the most buzz at the festival.
Potential impressions
82,435,488
AI
Potential impressions
62,744,266
Entertainment in Sports
Potential impressions
39,622,478
Creator Economy

Influencer & brand partnerships trending right now

Discover the collaborations that are most effective at gaining attention on social, today.

1

Microsoft Co-Pilot X Alix Earle

Potential impressions

1,900,000

EMV

$340,647

2

TikTok X Chefabbys

Potential impressions

1,547,555

EMV

$401,532

3

Spotify X Paris Hilton

Potential impressions

1,297,341

EMV

$43,599

Brands with the most innovative marketing strategies at Cannes

See which companies are pushing the boundaries and setting the pace.

1

Google Maps: Bad Bunny Street Views

INSIGHTS

Engagement

3,378

Potential impressions

6,744,400

Volume

395

Top posts

Top posts

  • NYCDemonD1va
    NYCDemonD1va

    Bad Bunny's campaign to reveal the tracklist of "DeBÍ TIRAR Más FoToS" on Google Maps in locations around Puerto Rico was awarded gold at the Cannes Lions festival in the "Outdoor" category

    This was epic. Marketing genius every time.

  • arod
    arod

    What a week at Cannes Lions speaking at Sport Beach. So inspired by the athletes, business leaders, and energy of this place.

  • 87KillaT
    87KillaT

    Travis & Jason Kelce onstage for the Amazon Port Panel @ Cannes Lions International Festival of Creativity

Trending festival moments

Trending festival moments

Check out the moments that’ll keep people talking for days.

one came to pitch, one came to post @Stephanie_Piza #Cannes2025 #CannesLion2025 #pov #relatable

"Call Her Daddy" host Alex Cooper breaks down the double standard in men's and women's pro sports at Amazon Port in Cannes amid sexual harassment claims

@Cardi B debuts her new single, “Outside,” at Spotify Beach during Cannes Lions 2025 🔥

Cannes Lions 🇫🇷☀️🛥️

Top voices & creators in marketing

Find out who people are excited to follow along for their POV.

@chloe.shih

Earned Media Value

$22,316

@shelleyzallis

Earned Media Value

$7,860

@alexisohanian

Earned Media Value

$5,682

Want to see how we track these trends?

Find the top creators speaking about the topics most relevant to your brand and industry.

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How did we get this data?

This data was collected, aggregated and updated from Sprout Social’s Listening product. While this page represents a breadth of social data and conversations, it’s not completely exhaustive. For additional questions about the data, please contact the Sprout team.

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