The Social-First Customer Journey​​ 

Social is where business is won or lost, period​​ 

Driving strategic change—the kind that builds value—starts with understanding a clear truth: Social isn’t just the top of the funnel. It is the funnel. Will you meet customers where they are, from discovery to purchase and beyond, or risk falling behind? Equip yourself with the tools to lead in this special edition of Breaking Ground.​​  

• New customer journey data​​ 
• Social-first strategies from experts​​ 
• ROI e inovações de produtos​​ 

Guest Speaker​​ Head of Social Media at Talkdesk, Jordan Tennenbaum is a social media marketer with 10+ years of experience in B2B SaaS and currently works in the CCaaS space. With a background in sales and AI, he has mastered top-filling funnels with high quality leads from social media. Jordan is an expert at leveraging AI through engaging video content, powerful employee advocacy, and executive-level thought leadership.​​ 

Jordan Tennenbaum​​ Head of Social Media @Talkdesk​​ 

Greg Rokisky​​ Estrategista de redes sociais sênior
Sprout Social​​ 

Layla Revis​​ Vice President, Brand & Social
Sprout Social​​ 

Saurabh Khurana​​ Gerente de marketing de produto
Sprout Social​​