Proof of Reality

Social feeds are flooded with AI-generated content, leaving consumers wondering: “Is this real?” Don’t miss our 60-minute virtual event for the latest product updates, built to support a breakthrough social strategy rooted in what’s real. You’ll also hear from Reddit on how human conversations are shaping discovery and trust in an AI-driven search landscape.

Hands holding a bouquet of white daisies mixed with iridescent glass flowers.

Win attention, with intention

The attention economy is over-saturated. To cut through the noise, brands are prioritizing human authenticity. At this Breaking Ground, you’ll learn how to use social intelligence to create content that earns trust, builds influence, and drives business results.

Reasons to attend

Discover AI-enhanced influencer marketing
See new product innovations to earn trust and win attention
An overview of Reddit’s role in today’s evolving discovery and search landscape

Guest Speakers

Ask the experts what it takes to earn trust in community-led networks

Guest SpeakerDJ has more than 10 years of marketing experience and is a trusted advisor to executives across dozens of industries and markets. He's spent his career leading measurement, insights, and advertising research at the world's biggest social platforms. At Reddit, DJ is leading his team's shift toward an AI-first way of working by building systems with a steady balance between human expertise and automation, all to help brands tap into the deep knowledge found in Reddit communities.

DJ CapobiancoSenior Manager, Commercial Insights Lead, Reddit

Guest SpeakerEric heads up the community and social media teams responsible for Dead by Daylight, the blockbuster horror video game by Montreal’s Behaviour Interactive. He’s worked in the field of Community Management for 17 years, from the Rock Band franchise, to Rainbow Six Siege, and about a dozen games in between. A “true believer” in the power of community development, he and his teams are dedicated to improving their gameplay experience by bringing players and developers in harmony with each other.

Eric PopeSenior Director of Community Management, Behaviour Interactive

Sprout Speakers

Hear from Sprout’s own social media experts

Tazi FloryProduct Marketing Manager
Sprout Social

Curtis MidkiffDirector, Social Media Marketing
Sprout Social

Jacob Richard-SmithSenior Manager, Product Marketing
Sprout Social

Register now

Save your seat to discover new ways to build a breakthrough social strategy designed for trust in the age of AI.