The Social-Powered AI Engine

Your job in social is changing. Business-critical data is coming through social more than ever before and leaders are looking to take insights organization-wide. Join our 60-minute virtual event and Q&A as we reveal Sprout’s most game-changing product updates of the year—creating a next-generation AI engine powered by social.

Harness a universe of social data

Between the breakneck pace of social and mounting team demands, the productivity struggle is real. You need a system to harness social intelligence, automate your flow of work, and keep content running seamlessly. At this Breaking Ground, you’ll:

Discover best practices for new workflows
Learn to amplify your impact with AI insights
See our biggest product innovations yet

Guest Speakers

Hear from an expert in AI-powered social strategies

Guest SpeakerJeff MacDonald is a creative technologist using AI to shape more human storytelling. As Director of Innovation & Technology at Movers+Shakers, he leads internal innovation to better serve clients like Staples, e.l.f. Beauty, and Adobe.

Jeff MacDonaldDirector, Innovation and Technology at Movers+Shakers

Guest SpeakerBianca Shaw is a classically trained brand marketer with a bold, digital-first mindset, blending creative storytelling with data-driven strategy. As Vice President of Enterprise Social & Digital Reputation at Caesars Entertainment, she leads social content and care for 50+ destinations, the iconic Caesars Rewards program, and powerhouse digital brands like Caesars Sportsbook and Caesars Palace Online Casino. With 20 years of experience across agency, in-house, and brand roles, Bianca brings a dynamic, holistic approach to modern marketing and communications.

Bianca ShawVice President, Enterprise Social Media & Digital Reputation at Caesars Entertainment