The Social-First Customer Journey

Social is where business is won or lost, period

Driving strategic change—the kind that builds value—starts with understanding a clear truth: Social isn’t just the top of the funnel. It is the funnel. Will you meet customers where they are, from discovery to purchase and beyond, or risk falling behind? Equip yourself with the tools to lead and transform insight into action in this special edition of Breaking Ground. 

• New customer journey data
• Social-first strategies from experts
• ROI and product innovations
• A first look at NewsWhip by Sprout Social

Guest SpeakerHead of Social Media at Talkdesk, Jordan Tennenbaum is a social media marketer with 10+ years of experience in B2B SaaS and currently works in the CCaaS space. With a background in sales and AI, he has mastered top-filling funnels with high quality leads from social media. Jordan is an expert at leveraging AI through engaging video content, powerful employee advocacy, and executive-level thought leadership.

Jordan TennenbaumHead of Social Media @Talkdesk

Guest SpeakerMegan Cottongim is a strategic storyteller and social media leader who believes in the power of people, purpose, and platforms to drive real change. Currently serving as Social Media Director at United Way Worldwide, she leads their global social media landscape to deepen connection, reflect our shared humanity, and show people how to help and how to get help. With experience in agency, tech, and nonprofit, Megan specializes in human-centered content, brand voice, and real-time response that builds trust and inspires action.

Megan CottongimSocial Media Director @ United Way Worldwide

Paul QuigleyGeneral Manager, Listening & NewsWhip
Sprout Social

Greg RokiskySenior Social Media Strategist
Sprout Social

Layla RevisVice President, Brand & Social
Sprout Social

Saurabh KhuranaProduct Marketing Manager
Sprout Social