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Sprout Summit:
The Social Marketer’s Map to 2021

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Agenda

  1. a.m. CDT
    Ryan Barretto Sprout Social

    Welcome

    Join us for a warm welcome from our SVP of Global Sales and a quick overview of the day's agenda.

    Ryan Barretto
  2. a.m. CDT

    KEYNOTE

    We’re excited for Dara to kick off the day by sharing how social and the broader marketing landscape radically changed in 2020, including what further transformations and challenges you can expect from 2021 and how to prepare while staying flexible.

    Dara Treseder
  3. a.m. CDT

    Break

  4. a.m. CDT

    PRIORITIZE: Using Social Data to Prioritize for 2021

    You’re aware of—and possibly overwhelmed by—the marketing strategies you could implement next year. But do you know which ones you should, based on what the data tells you?

    In this session, our experienced executive panel will share how social data fits into the broader marketing picture. This talk will be followed by a live Q&A.

    Anne Carter
    Lesley Pinckney
    Daryl Smith
    Trovon Williams
  5. a.m. CDT

    Break

  6. a.m. CDT

    PLAN: 2020 Trends and 2021 Predictions for the Year Ahead

    If 2020 has shown us anything, it’s that there are some things you just can’t plan for. But it’s still possible to use the lessons and trends of today to make informed predictions for tomorrow.

    In this session, social marketers from every career stage will explain how to plan for 2021 using today's trends, and offer predictions for what will go big—and what will fade away. With representation from the agency, tech and nonprofit worlds, this customer panel will be followed by a live Q&A.

    Shareil Nariman
    Kamilah Jones
    Javid Louis
    Celeste Scott
    Daniela Vieira
  7. a.m. CDT

    Meditation Break

    A chance to move, stretch and meditate with Liz Tran, founder of ResetNYC.

  8. a.m.- p.m. CDT

    EXECUTE: 10% Better: Time-Saving Tools and Workflow Helpers

    When you’re making plans for next year, it’s normal to worry whether or not you’ll actually have the time and resources to make it happen. To meet (and exceed) your goals, you need actionable tactics you can put into use today.

    In this session, you’ll learn the hacks, tools and time-savers our customer experts use both within Sprout—and beyond—to help make your work easier and more efficient. With representation from the agency, food and beverage, and nonprofit worlds, this panel will be followed by a live Q&A.

    Aisha Quas
    Stephanie Morgan
    Cassandra Olivos
    Jasmine Reidemann
  9. p.m. CDT

    Break

  10. p.m. CDT

    MEASURE: The Metrics Map Deep Dive

    If you typically crush the strategy and execution phases but struggle with metrics and tracking, you’re not alone. Measurement is a pain point for most social marketers.

    In this session, our experts will teach you how to connect your goals to the metrics that matter by walking you through our new and improved Metrics Map. With representation from the media, education, nonprofit and PR industries, this panel will be followed by a live Q&A.

    Tazi Flory
    Brian Ayala
    Talissa Beall
    Julian Bond
    Bita Porubsky
  11. p.m. CDT
    Jamie Gilpin Sprout Social

    Sign off and closing

    We’ll close out the day with our CMO sharing final takeaways, additional resources and next steps for your team.

    Jamie Gilpin